Brand Manager, Korea

Ferrero ferrero.com Open · verified Sep 18, 2026

Seoul Manager Brand Marketing

Mid-level Brand Marketing role at Ferrero. Seoul.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape annual and long-range brand plans and carry them into market
You'll turn market, consumer, competitor and performance signals into growth recommendations
You'll run integrated campaigns across online and offline channels with sales and trade marketing
You'll coordinate packaging, launches and innovation work across regional and global partners
You'll oversee marketing spend, forecasting, reporting and vendor payments

What you bring

A university degree in marketing, business administration or a related field
Brand marketing experience in FMCG, consumer goods, food or confectionery
Experience delivering integrated campaigns and using syndicated data and consumer insight tools
Strong analysis, project coordination, collaboration, communication, presentation and influencing skills
Fluent written and spoken Korean and English, plus advanced MS Office skills; SAP is a bonus

Who this fits

This role suits a commercially minded marketer who can connect consumer insights to business actions and manage several stakeholders and projects at once. You'll be based in Seoul and need fluency in both Korean and English.

From the employer

About the Role:

As Brand Manager, this role is responsible for driving brand growth and delivering best-in-class brand experiences in South Korea. The position leads the development and execution of integrated marketing strategies, manages brand performance, and works closely with cross-functional teams to bring innovative consumer and shopper initiatives to market. This is an exciting opportunity for a marketing professional who combines strategic thinking, strong commercial acumen, and excellent project management skills to build strong consumer brands in a dynamic consumer goods environment.

Main Responsibilities:

Support the development and execution of annual and long-term brand strategies and business plans
Monitor brand performance and identify opportunities to accelerate growth through data-driven recommendations
Analyze market trends, consumer insights, and competitive activities to inform strategic decisions
Track key business and brand performance indicators and provide actionable recommendations to stakeholders
Develop and execute 360° marketing initiatives across online and offline channels
Lead the implementation of integrated marketing campaigns across consumer touchpoints
Partner with sales and trade marketing teams to create effective consumer promotions and activation programs
Evaluate campaign effectiveness and identify opportunities for continuous improvement
Ensure all activities are aligned with brand positioning and global brand guidelines
Manage packaging development and adaptation projects in collaboration with regional and global teams
Coordinate cross-functional stakeholders to ensure successful product launches and in-market execution
Monitor project timelines and ensure timely delivery of packaging, artwork, and product-related initiatives
Support portfolio development and innovation projects to strengthen category growth
Manage marketing budgets and ensure efficient allocation of resources
Support forecasting, budget planning, and financial reporting processes
Track marketing investments and evaluate return on investment
Ensure accurate management of marketing expenditures and vendor payments

About You:

University degree in Marketing, Business Administration, or a related field
Experience in brand marketing, preferably within FMCG, consumer goods, food and/or confectionery with exposure to regional or international brand management environments
Proven experience developing and executing integrated marketing campaigns
Experience working with syndicated market data and consumer insights tools
Strong analytical skills with the ability to transform insights into business actions
Experience managing multiple projects and stakeholders simultaneously, showing strong collaboration with agencies and cross-functional teams
Strong communication, presentation, and influencing skills
Advanced MS Office skills, SAP experience is considered a plus
Fluent in Korean and English, both written and spoken

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.