Senior Brand Manager
At a glance
Senior Brand Marketing role at Ferrero. Shanghai.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set commercial and strategic plans for Raffaello and Assortments across communication, product range, and pricing
- Shape brand targets, sales mix, net sales, margins, contribution, volumes, and budget plans
- Direct advertising strategy, creative agencies, promotions, packaging work, and media planning
- Use research, tests, and KPI analysis to recommend actions and improve brand programs
- Align sales, trade marketing, media, and regional marketing stakeholders around execution
What you bring
- At least eight years in brand marketing, with particular depth in social and digital strategy
- Strong business analytics ability for interpreting data, calculating KPIs, and recommending next steps
- Experience managing projects, influencing stakeholders, and solving problems with practical creativity
- Understanding of China’s market and consumer or shopper behavior
- Professional fluency in both English and Mandarin
Who this fits
This role suits a senior brand marketer who can connect commercial planning, innovation, media, research, and packaging execution. You’ll need to influence stakeholders across sales, trade marketing, media planning, and regional marketing while working in Shanghai, China.
From the employer
About the Role:
If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you! As a Brand Manager, you will significantly contribute to growing market share and competitively positioning our brands. You will be developing strategies for Brand(s) by developing and implementing ideas and projects. You will aim high and achieve goals together with your team.
Main Responsibilities:
PURPOSE
Develop the strategic and commercial marketing initiatives for Raffaello & Assortments (through the line communication, range, pricing) to drive sales, market shares, profit, and consumers’ KPIs to meet agreed budgets. Lead the conversations on the brand with key function and stakeholders at all levels within and outside the organization to ensure buy in and a smooth implementation of the defined marketing strategies and programs.
STRATEGY:
• Providing insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget. Participating in preparing key strategic plans defining volumes, P&L, activity plan.
• Managing advertising, promotion, research and market analysis costs
• Giving direction on positioning in comparison with competitors’ actions
• New product development (NPD) strategy development
• Driving innovation through new product and strategy development
COMMUNICATION & MEDIA:
• Developing the advertising strategy and managing creative agencies
• Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy
• Supervising material development activities (e.g. execution of packaging development and new packaging / labeling projects)
• Conventional and digital media mix planning and follow-up
RESEARCH & EXPERIMENTATION:
• Analyzing results and data of tests, calculating KPIs and proposing actions
• Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects
COLLABORATION WITH:
Sales Force, Trade Marketing, Head of Media Planning, Region Marketing Manager Category
About You:
- 8+ years of experience in Brand Marketing, especially on social & digital marketing strategy
- Proactively with pragmatic approach to problem solving. Develops creative solutions.
- Strong Project management, influencing skills and stakeholder management capability.
- Proficiency on business analytics skill
- Understanding tread of China market & consumers/shopper behaviors
- Excellent communication skills both English and Mandarin
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
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