DBU-Senior Brand Manager-Shanghai
At a glance
Senior Brand Marketing role at Sanofi. Shanghai · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and deliver product and brand lifecycle activity that supports sustained growth
- Find growth openings, define customer behavior goals, and build omnichannel plans to influence them
- Create customer-facing branded content and translate production needs for creative and media partners
- Use healthcare environment, KOL, data, and report insights to improve engagement plans
- Build professional relationships with provincial officials, train regional promotion teams, and run society meetings
What you bring
- Three to five years of product management experience, preferably with a multinational pharmaceutical company
- A bachelor’s degree or higher, ideally in medicine, public health, or marketing
- Fluent Mandarin, professional English, and strong communication and relationship-building skills
Who this fits
You’ll suit a senior brand marketing role focused on product lifecycle work, customer engagement, KOL coordination, and regional healthcare relationships. The position is based in Shanghai and involves collaboration with creative, media, and regional promotion teams.
From the employer
Build platform to maintain professional engagement with provincial government officials in region to build regional business ecosystem and enhance access capability:
- Design and develop platform and conduct visit to maintain constructive professional relationship with stakeholders.
- Keep abreast of regional medical landing policies and deliver regularly training & coach to regional promotion team.
- Design and implement the 3rd party society meetings to enhance Sanofi branding
- KOL management planning and coordination
About The Job:
Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As (Senior) Brand Manager within our Specialty Care , you’ll have a broad career development platform, be able to develop vertically or horizontally within the team and company, participate in the company's main promotion projects, enhance personal abilities, and establish and expand your own network and connections through extensive influence and more resources in the pharmaceutical and health system.
Main Responsibility:
- Responsible for product lifecycle planning and execution
- Identify and select business growth opportunities, and formulate clear customer behavior goals.
- Manage product line and brand life cycle management to bring continuous and stable growth.
- Ability to develop, execute and manage customer engagement plans
- Develop an omnichannel plan to drive customer behavior change.
- Ability to present production requirements clearly and directly to creative and media suppliers. Produce creative and competitive branded content to create a great experience for customers.
- Timely and effective market insights, including healthcare environment and KOLs, continuously optimized based on data and reports.
- Cross-functional collaboration ability
Job Qualifications:
- Working Experience: 3-5 years of product management experience, multinational pharmaceutical companies is preferred
- Transversal Skills：Excellent communication and interpersonal skills
- Functional Skills: Championing People，Growth Mindset，Obsessive Execution
- Educational background: Bachelor degree or above (major in medicine, public health or marketing is preferred)
- Language requirements: Proficiency in English and fluent Mandarin
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
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