Marketing Manager

Fender Open · verified Aug 17, 2026

Seoul Manager General Marketing

Mid-level General Marketing role at Fender. Seoul.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll set Fender’s South Korea marketing direction and define its local brand voice
You’ll align global, Japan, and South Korea marketing teams on communications
You’ll create launch and event plans covering strategy, goals, budgets, and campaigns
You’ll manage media outreach, trade events, customer assets, timelines, recaps, and deliverables
You’ll grow social engagement across Facebook, X, Instagram, LINE, YouTube, TikTok, and emerging platforms

What you bring

At least six years in marketing for South Korea-focused consumer brands or agencies, especially in music, lifestyle, fashion, luxury goods, or media
A record of delivering PR campaigns at local and national levels, alongside strong marketing strategy and communications experience
Established relationships with local and national media, plus confidence handling broadcast and print interviews as a company spokesperson
Hands-on strength across digital, social, influencers, YouTubers, advertising, events, promotions, timelines, and budgets
Full English-Korean fluency, including two-way translation, and a required university degree

Who this fits

You’ll suit this Seoul-based role if you have deep experience marketing consumer-facing brands in South Korea, particularly across music, lifestyle, fashion, luxury goods, or media. You’ll need full English and Korean fluency, comfort representing a company publicly, and knowledge of Korea’s music community. The role connects global, Japan, and South Korea teams and covers both strategic planning and hands-on execution.

From the employer

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") South Korea marketing team, we will connect the culture and product legacy of Fender with Korean consumers and musicians, support them at every stage of their music career.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for a Marketing Manager based Seoul, South Korea. This is a critical position accountable for all marketing activities by leading the Brand Marketing, Digital Marketing, Social, Design Creative, Artist Marketing, Event, PR and E-commerce Marketing to plan and execute marketing initiatives, campaigns and creative work-streams across the marketing organization.

Essential Functions:

Strategic planning on Fender Music Korea local marketing initiatives to build the brand image and tone of voice in South Korea.
Lead the communication among global marketing team, Japan marketing team and South Korea marketing team.
Develop the Marketing communications plan including strategy, goals and budget for key events and new product launches.
Develop media relations strategy, seeking high-level placements in print, social and digital media.
Leverage existing media relationships and cultivate new contacts within MI, lifestyle, consumer and music media.
Overall project management including timelines, recaps, deliverables and tracking.
Deliver new product assets and trade promotions to key trade customers.
Lead implementation of key trade events in coordination with sales team (ie.dealer meeting, ODE…).
Deliver brand assets to key on-line customers to elevate customer experience from the digital front.
Establish growth, engagement, sentiment and traffic key social media: Facebook, X, Instagram, LINE, YouTube, TikTok, and any other emerging new platforms.
Develop and implement digital influencer and YouTuber strategy.
Execute other duties assigned.

Qualifications:

6-7+ years of proven experience in a Marketing being responsible for the public relations and strategies for South Korea relevant, consumer-driven brands and/or agencies in Music, Lifestyle, Fashion/Luxury Goods and/or Media.
Proven track record designing and executing successful public relations campaigns at both a local and national level.
Proven marketing strategy and communication experience.
Strong relationships with both local and national business and industry media companies.
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
Experience working for digital communication for lifestyle and/or international brands.
Exceptional writing and editing skills, including English > Korean / Korean > English translations.
Experience working for advertising, events, promotions, with timelines and budgets
Solid experience with social media including Instagram, Facebook, X, You Tube, TikTok, etc.
Certain knowledge of Korean music community.
Strong experience working digital influencers / YouTubers.
Language: Full bilingual capability both in English and Korean. Business level English language proficiency.
Education: University degree required; bachelor’s degree in advertising, marketing, design or a related field or the equivalent level of experience preferred.

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.