Senior Manager Retail Marketing (all genders) - remote within Germany

Factor Eleven factor-eleven.com Open · verified Aug 17, 2026

Remote Munich Full-time Senior Retail Marketing

Senior Retail Marketing role at Factor Eleven. Remote, Germany · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Apply the Commercial Framework in daily client and business work to create a consistent performance approach
Review KPIs, budgets, and trends to guide optimization and commercial recommendations
Prepare analyses, uplift cases, and business-case inputs for internal and client discussions
Explain testing, control groups, and uplift calculations to senior stakeholders
Turn retail priorities into executable measures and help shift offline activity into digital offerings

What you bring

Three to five years in consulting with operational exposure, or five to eight years in commercial retail or FMCG roles
Practical brick-and-mortar retail knowledge covering assortments, store structures, trade cycles, and POS logic
Experience with trade marketing, trail marketing, and commercial strategy, ideally including retail media
Strength in KPI tracking, budget logic, performance assessment, and data-based recommendations
Fluent German and English, with structured communication and strong stakeholder collaboration skills

Who this fits

You’ll suit this role if you combine German retail knowledge with analytical thinking, commercial judgment, and clear stakeholder communication. The work favors a structured, detail-focused, proactive approach in a fast-moving environment, plus interest in automation and AI. The role is remote within Germany and is listed in Munich; German and English fluency are required.

From the employer

ABOUT US
Factor Eleven is the leading drive-to-store revenue platform for brick-and-mortar retailers and CPG brands. Our platform automates the entire lifecycle of digital promotion communication — from media planning and ad creation through campaign delivery, billing, and reporting. Operating as a high-touch enterprise managed service, humans orchestrate campaign strategy while our platform automates execution, driving tangible store revenue uplift at scale.

YOUR MISSION

As a Retail Expert, you support the execution of our retail performance agenda in Germany. You focus on applying the business framework, analyzing performance, and translating retail insights into actionable recommendations. In close collaboration with internal stakeholders and retails partners, you help ensure that retail activities are evaluated, optimized, and executed effectively.

You bring solid brick-and-mortar retail know-how, trade marketing exposure, analytical strength, and a good understanding of the German retail landscape.

YOUR RESPONSIBILITIES

Execute the Commercial Framework (CF) in day-to-day client and business work, ensuring a consistent and structured performance approach.

Track, analyze, and interpret KPIs, budgets, and performance trends to support optimization decisions and commercial recommendations.

Prepare performance analyses, uplift arguments, and business case inputs for internal and client-facing discussions.

Explain CF methodologies clearly, including test logic, control group design, and uplift calculations, in collaboration with senior stakeholders where needed.

Translate customer strategy and retail priorities into actionable performance and retail measures, with a focus on execution of quality.

Support the migration of traditional offline and print activities into digital retail offerings.

Collaborate closely with Sales, Marketing, Category Management, Media Experts, and other relevant stakeholders to align execution and performance tracking.

Build a strong understanding of assortments, store structures, trade cycles, and retail dynamics to contextualize analyses and recommendations.

WHO YOU ARE

We welcome different career paths, including:

3-5 years of experience in consulting, ideally combined with relevant operational exposure, or 5-8 years of experience in commercial focused retails or FMCG roles.

Good understanding of brick-and-mortar retail, including assortments, store structures, trade cycles, and POS logic.

Experienced in topics such as trade marketing, trail marketing and commercial strategies, ideally additional expertise in retail media.

Solid analytical skills, including KPI tracking, budget logic, performance evaluation, and data-based recommendations.

Initial experience in applying structured performance methodologies and supporting commercial decision-making.

Ability to work in a structured and detail-oriented way in a fast-paced environment.

Strong stakeholder management and collaboration skills.

Clear and structured communication, including the ability to explain analytical topics in a simple way.

High ownership of assigned topics and a proactive, hands-on mindset.

Interest in improving ways of working, including through automation and AI.

Fluency in German and English.