Senior Demand Generation Manager

As the Senior ABM & Paid Digital Manager at FMX, you will bring account-based marketing and paid digital strategy under a single senior owner. In this high-autonomy role, you will orchestrate ads, intent signals, and sales plays against our highest-value accounts in K-12, Higher Ed, and Commercial segments, while running the paid digital programs that fuel the entire funnel. You will serve as the master operator of our ABM platform, designing account-level plays and partnering tightly with sales leadership to turn in-market signals into pipeline. This position requires a hands-on operator who can diagnose performance, build the plan, and ship campaigns themselves to accelerate target account conversion.

Responsibilities:

As a Senior ABM & Paid Digital Manager , you will:

• ABM Strategy & Execution: Build and run FMX's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline. 
• Platform Orchestration: Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting. 
• Account Plays: Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts. 
• MQA Management: Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities. 
• Paid Digital Performance: Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency with a focus on cost-per-pipeline. 
• Testing & Optimization: Build a robust testing roadmap (creative, audience, bidding, and landing page experiments) and partner with content and CRO teams to continuously improve paid traffic conversion. 
• Sales Alignment: Partner closely with sales and SDR leadership to turn account-level intelligence and intent signals into real meetings, establishing an airtight feedback loop on account quality. 
• Tactics & Reporting: Define the metrics framework for ABM and paid channels. Publish a recurring state-of-accounts readout to marketing and sales leadership detailing what is moving, what is stuck, and what is next.

Requirements

Preferred Experience & Qualities: 

What are we looking for in this role?: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). 
• 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end. 
• Expert ABM platform fluency, with deep, hands-on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user. 
• AI Expertise and active utilization of AI every day as a core part of your workflow (creative production, account research, ad copy generation, bidding analysis, and workflow automation) to meaningfully increase speed and output. 
• Proven track record of running paid digital at scale (Google Ads, LinkedIn, paid social) and owning pipeline KPIs against spend. 
• Demonstrated ability to generate pipeline in target accounts through coordinated account plays, rather than just lead volume. 
• Tight sales partnership instincts with the ability to think in accounts and opportunities to earn and keep sales' trust. 
• Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms to diagnose performance independently. 
• Familiarity with Salesforce, Marketo, Qualified, or experience marketing to K-12, Higher Ed, or government buyers is a plus. 
• Experience partnering with SDR teams on intent-triggered outbound motions or navigating long, committee-driven buying cycles is a bonus. 
• A match with our core pillars: Teamwork, Excellence, and Integrity.

The hiring process for this role:

• Apply! Submit your resume and answers to the application questions below via the Workable portal 
• Phone screen with People Ops: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc. 
• Hiring manager conversation: A 60-minute conversation with the Director, Demand Generation and the VP, Marketing. Be prepared to discuss your background as well as what you’re looking for in your next role and what direction you see your career path taking. Also, this is a great time for you to ask questions about the expectations for this role, team culture, etc.
• Take Home Assessment: Selected candidates will complete an ABM + paid diagnostic exercise reviewing a sample target account list and paid channel mix, and proposing a 30-day plan. 
• Final Panel Interview: A 60-minute panel interview with cross-functional teammates. 
• Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person.

Benefits

FMX Benefits and Life at FMX:

• You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
• We value learning and mentorship: We have a training and incentive program and mentorship opportunities.
• Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance.
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We host one all-company event a year to ensure that you can put a face to a name and establish high-trust relationships with your teammates and coworkers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
• You can wear jeans and tees: Feel free to keep it casual, we do.  
• You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously. 

Compensation:

• The base salary range for this position is expected to be $100,000 annually. This position is also eligible for a Company Performance Bonus.
• 401(k) and medical / dental / vision / short and long term disability / life insurance.
  
  

Other considerations: The candidate for this position can be located anywhere in the US.

Company:

 FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at: https://www.gofmx.com/

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.