Demand Generation Manager
Mid-level Demand Generation role at Seer Interactive. Remote · full-time · $90,000–$105,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll coordinate demand campaigns across email, social, events, communications, paid, and outbound
- You’ll run newsletters, webinars, and conference programs from planning through follow-up
- You’ll build campaigns, emails, workflows, and lifecycle programs while maintaining HubSpot’s structure
- You’ll repurpose published content, test distribution, and expand the formats and channels that perform
- You’ll track program KPIs and report on leads, conversion, event engagement, and performance
What you bring
- End-to-end B2B demand generation experience across campaigns, newsletters, webinars, and events
- Hands-on experience building and launching workflows, campaigns, emails, and lifecycle steps in HubSpot or a comparable platform
- Strong program management skills for coordinating campaigns, events, and follow-up
- Clear writing ability, with enough range to produce case studies or review blog content
- A preference for building repeatable marketing systems instead of relying on one-off execution
Who this fits
You’ll suit a hands-on individual contributor role focused on demand generation systems, programs, and measurement rather than content creation. The job is remote, sits on a three-person marketing team, and reports to the Director of Marketing.
From the employer
This role is not a content creation role, blog and editorial live with our content team, so you'll focus on distribution, repurposing, and program performance. We're looking for someone who has actually built in a marketing automation platform: built workflows, set up campaigns and emails, run a newsletter, not just logged into one. Experience with events across different regional markets is a plus, and industry background matters less than platform depth.
Role Highlights:
- Campaigns: Build and run demand campaigns end to end, sequencing what the team produces across email, social, events, comms, paid, and outbound rather than letting it ship one-off
- Programs: Own our newsletters end to end: strategy, curation, production, reporting. Own the Signal webinar series and our event and conference presence, from promotion through logistics through follow-up
- PR, comms, and 3rd-party presence: Run the programs that put us in front of new audiences (press and referral partners, and the conferences where our people speak), and convert that exposure into owned-audience growth and warm conversations handed to growth.
- Execution in HubSpot: Own our HubSpot instance end to end, build and launch campaigns, emails, workflows, and lifecycle steps, and maintain the architecture as our MOPs owner
- Distribution loop: Take what our content team writes & publishes, test formats and channels, read performance, and scale what works
- Measurement: Own program KPIs and marketing reporting. Keep a defensible view of what's working that informs what we build next
- Applied AI: use AI to accelerate program production, enablement, and case study work without flattening our voice
Essential Skills
- You've run B2B demand generation end to end: campaigns, newsletters, webinars, events, and owned the number attached to them
- You've been hands-on in a marketing automation platform. You've built and launched in HubSpot or comparable, not just briefed someone else to
- You have strong program management instincts: you can hold a campaign map and a run-of-show for a webinar in your head at the same time
- You have strong writing skills (though you'll have content support) and can execute a case study or review blog posts as needed
- You believe in building repeatable systems over one-off execution
- You have hands-on channel experience in more than one discipline (e.g., SEO + Paid, or Paid + Analytics)
- You have a background in Client Engagement, Account Management, or a client-facing strategy role and have been responsible for organic account growth
- You have experience in a digital agency environment where you've pitched or contributed to pitches for new clients
- You have familiarity with tools like Pipedrive, HubSpot, or LinkedIn Sales Navigator
Bonus
30/60/90
- Learn the systems, the data, and the current program calendar
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Begin take over newsletter production
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Help Establish the performance-tracking rhythm and 3/6-month targets
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Take on the webinar program end to end, including promotion and logistics
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Run one campaign end to end across at least three channels
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Take on day-to-day HubSpot campaign execution from RevOps
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Support building measurement system for program performance in place
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Put trackable reporting for campaigns, events, and enablement in place
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Propose and implement one net-new performance improvement
30 Days
60 Days
90 days
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