Senior Manager - B2B Sales Enablement
Fa Exhh Saasfaprod1 (CX_2001) Open · verified Oct 6, 2026 At a glance
Senior Revenue & Sales Operations role at Fa Exhh Saasfaprod1 (CX_2001). Richmond Hill · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Lead readiness for B2B launches, pricing updates, platform changes, and SMB initiatives
- Build a repeatable GTM framework with playbooks, timelines, checkpoints, and success measures
- Oversee accurate, consistent seller content plus onboarding, training, and reinforcement programs
- Set the enablement roadmap for SMB growth, digital adoption, and AI/Agentforce activation
- Track adoption, readiness speed, and seller productivity, then improve programs using feedback
What you bring
- At least five to seven years in sales enablement, sales operations, strategy, or a related field
- Three to five or more years managing people and leading large-scale launches or transformation work
- Strong command of enablement, GTM delivery, change management, and scalable process design
- A business, marketing, or related degree is preferred, with B2B sales experience also preferred
Who this fits
You’ll suit a senior leader who can create frameworks, coordinate Sales, Marketing, Merchandising, and Operations, and improve seller performance through measurable programs. The role is hybrid and requires four days onsite in Richmond Hill, Canada.
From the employer
Some of what you will do:
The Sr. Manager, B2B Sales Enablement is accountable for driving end-to-end Go-to-Market (GTM) readiness across Staples Canada’s B2B organization. This role leads to the development and execution of enablement strategies that ensure sellers are fully equipped with the tools, training, content, and knowledge required to successfully launch and scale strategic initiatives.
This leader oversees core enablement functions including training, knowledge management, and seller-facing program execution, while partnering cross-functionally with Sales, Marketing, Merchandising, and Operations to deliver seamless GTM activation.
Specifically, You Will:
Lead end-to-end readiness planning and execution for all major B2B initiatives (e.g., product launches, pricing changes, platform enhancements, SMB programs).
Define and operationalize a standardized GTM readiness framework (playbooks, timelines, readiness checkpoints, success metrics).
Partner with cross-functional stakeholders to ensure alignment on launch priorities, dependencies, and execution plans.
Oversee development and governance of seller-facing content, ensuring accuracy, consistency, and accessibility.
Accountable for ensuring sellers are equipped to successfully execute B2B go-to-market priorities.
Oversee onboarding, training, and reinforcement programs delivered through the Sales Training Manager.
Develop and execute the B2B Sales Enablement roadmap aligned to strategic priorities (e.g., SMB growth, digital adoption, AI/Agentforce activation).
Establish scalable enablement models to improve seller productivity, adoption, and performance.
Define KPIs to measure enablement effectiveness (e.g., adoption rates, time-to-readiness, seller productivity).
Continuously assess gaps and optimize enablement strategies based on feedback and performance insights.
Some of what you need:
Bachelor’s degree in Business, Marketing, or related field preferred.
Strong expertise in Sales Enablement, GTM execution, and change management.
Ability to operate in fast-paced, transformation-driven environments.
Experience building scalable processes, playbooks, and frameworks.
Proven track record of leading large-scale GTM launches or transformation initiatives.
5-7+ years of experience in Sales Enablement, Sales Operations, Strategy, or related roles.
3–5+ years of people leadership experience.
Experience in B2B sales environments (preferred; mid-market/SMB exposure is an asset).
Physical demands/working conditions:
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy (for most positions).
Some of what you will get:
Associate discount
Health and Dental benefits
RRSP/DPSP
Performance bonuses
Learning & Development programs
And more...
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