Head of Direct Marketing
Fa Ewgu Saasfaprod1 Open · verified Sep 21, 2026 At a glance
Leadership General Marketing role at Fa Ewgu Saasfaprod1. Bangkok · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run Thailand’s Direct Marketing P&L, pursuing growth, profitability, operational discipline, and compliance
- Lead three teams managing bank and non-bank partnerships, with additional coordination across the Conservation team
- Set portfolio, underwriting, and pricing review priorities with underwriting and actuarial colleagues
- Expand distribution across telemarketing, face-to-face, bancassurance, digital, and other emerging channels
- Improve customer persistency through loyalty campaigns and conservation plans that address lapse rates
What you bring
- At least five years leading insurance businesses with complete P&L accountability
- Deep Direct Marketing and product development experience, including digital and traditional distribution channels
- A bachelor’s or master’s degree in business, finance, insurance, or a related discipline
- Fluent English plus strong communication, negotiation, analytical, and stakeholder-influencing skills
Who this fits
You’ll suit a senior insurance leader who has managed complex internal and external relationships, built high-performing teams, and delivered business results. The role is based in Bangkok and covers Thailand, with regular collaboration across country, regional, APAC, and global teams. Experience in Thailand’s insurance market, particularly supplemental health products, is preferred.
From the employer
Lead commercial P&L of Direct Marketing portfolio in Thailand to achieve strategic growth, sustainable profitability, and operational excellence while ensuring compliance through strong relationship with partners externally and internally, evolving product development, and portfolio management.
Overseeing the operational and management of 3 teams responsible for our array of prominent partnerships across both bank and non-bank sectors while having dotted line from Conservation team.
Key Responsibilities:
Direct Marketing
- Develop and execute strategies for growth and profitability across Direct Marketing portfolios including introducing alternative distribution channel to optimize and go deep with partner’s relationship
- Achieve financial targets, including New Premium Written (NPW), Gross Written Premium (GWP), Combined Ratio, Loss Ratio, Acquisition Ratio, and Pre-tax Operating Income (PTOI)
- Oversee portfolio management and underwriting and rate reviews in collaboration with underwriter and actuarial teams
- Explore opportunities alongside with Business Development on new business and lead the exploration of Go Deep’s Strategies to maximize and tightening existing partner’s relationship
- Oversee innovation and future of multi distribution channels both offline: Telemarketing, Face-to-Face, Bancassurance, and Digital, and initiatives related to Direct Marketing alongside the Distribution team to seek new frontier.
- Drive effective partnership management to orchestrate internal parties and partners for mutually long-term wins
- Work closely with APAC Head of Direct Marketing and Global Direct Marketing team to remain focus and continue to deliver a great outcome.
Customer Loyalty and Conservation
- Responsible to drive better persistency through customer loyalty campaign and conservation strategy
- Work closely with Data Analytics and Conservation teams to understand impact and approach to improve lapse rate for TARP business
People Management
- Build and develop high-performing teams and functional leaders
- Establish and maintain strong relationships with regional, country, and functional leadership
- Provide tools, infrastructure, and actionable management information to support business governance and decision-making.
- Strategic leadership and vision-setting
- Strong stakeholder management and relationship-building skills with experienced management of complex organization and multi-key stakeholders both internally (local and international), and externally
- Proficiency in project management and business transformation
- Strong analytical and quantitative abilities with P&L management background
- Excellent communication, negotiation, and influencing skills
- Deep understanding of market segmentation, portfolio management, and distribution
- Proven ability to build and lead high-performance teams
- Minimum 5 years of insurance leadership experience, including full P&L responsibility
- Deep expertise in Direct Marketing and Product development
- Experience in the Thailand insurance market, especially with supplemental health products, is preferred
- Demonstrated experience in managing digital and traditional distribution channels
- Bachelor’s or Master’s degree in Business, Finance, Insurance, or a related field.
- Advanced certifications in insurance or risk management are an advantage.
- Proven track record of strategic leadership and delivering business results.
- Strong communication skills and fluent in English
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