Associate Category Head - Marketing Key Account Management

aCommerce Open · verified Aug 17, 2026

Bangkok Junior General Marketing

Entry-level General Marketing role at aCommerce. Bangkok.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build digital marketing plans around each client’s commercial goals
Coordinate campaign delivery across media, SEO, CRM, creative, and marketplace teams
Keep launches on schedule, within budget, and aligned with quality standards
Review GMV, ROAS, CTR, and CPC data to shape recommendations
Present campaign results and future planning guidance to clients

What you bring

Bachelor’s degree in communications, marketing, public relations, or a related discipline
At least six years in digital marketing, client servicing, or performance marketing, preferably in e-commerce or an agency
You can lead, coach, and manage workloads across account managers or specialist teams
Strong working knowledge of Meta, Google, TikTok, Shopee, and Lazada, plus MS Office
You can analyze performance metrics, influence stakeholders, and present complex strategies clearly

Who this fits

You’ll suit this role if you can manage senior e-commerce clients, guide cross-functional teams, and turn performance data into clear recommendations. The role is based in Bangkok and supports clients across Southeast Asia. You’ll also need to lead and develop account managers or specialists while handling multiple major projects under tight deadlines.

From the employer

Job purpose:
As a Marketing Key Account Manager (MKAM) at aCommerce, you will lead strategic paid media planning and execution for top e-commerce clients across Southeast Asia. Your primary responsibility is to ensure that integrated campaigns across Meta, Google, TikTok, Shopee, Lazada, and other online media effectively drive traffic, conversions, and revenue growth.

You will act as the key liaison between clients and internal teams—including paid media, SEO, CRM, platform specialists, and other key stakeholders—overseeing campaign performance, aligning execution with client KPIs such as GMV and ROAS, and providing strategic insights that drive business impact.

Job Responsibilities:

Client Management
● Serve as the key strategic contact for assigned e-commerce clients.
● Understand client business goals and translate them into actionable digital marketing plans.
● Lead client communications and performance reviews.
● Provide clear briefs and direction to internal teams.
● Maintain strong client relationships and ensure high satisfaction.

Campaign & Project Coordination
● Oversee and manage the execution of campaigns across various platforms.
● Collaborate with internal teams including media planners, creatives, SEO, CRM, and marketplace specialists.
● Ensure campaigns are launched on time, within budget, and meet quality standards.
● Monitor progress, troubleshoot issues, and ensure alignment with overall strategy.

Media, SEO & CRM Collaboration
● Coordinate with MPS (Media Planning Specialist) to develop strategic media plans.
● Review and ensure the completeness and quality of media plans before presentation to clients.
● Ensure SEO and CRM initiatives are aligned with overall campaign objectives.
● Facilitate integration of media, SEO, and CRM efforts to drive performance.

Platform Expertise & Strategy
● Leverage platform-specific knowledge across Meta, Google, TikTok, Shopee, Lazada, and other online media
● Advise clients on platform trends, ad formats, and marketplace best practices.
● Guide optimization strategies to improve ROAS, conversion rates, and customer engagement.

Reporting & Analysis
● Review and consolidate campaign performance data and reports.
● Analyze metrics such as GMV, ROAS, CTR, and CPC to derive actionable insights.
● Present reports and strategic recommendations to clients.
● Use data to inform future media planning and creative direction.

Key Requirements:
● Bachelor’s degree in communications, marketing, public relations, or a related field.
● 6+ years of experience in digital marketing, client servicing, or performance marketing (e-commerce or agency background preferred).
● Team Leadership & Mentorship: Proven ability to lead, motivate, and develop a team of account managers or specialists. Experience in workload management, coaching junior talent, and fostering a high-performance culture.
● Strategic Stakeholder Management: Ability to influence internal cross-functional teams (Media, SEO, CRM) and lead high-level discussions with C-suite or Brand Lead clients.
● Analytical Mindset: Strong ability to leverage data for decision-making and translate complex metrics into executive-level narratives.
● Platform Expertise: Deep understanding of online media platforms including Meta, Google, TikTok, Shopee, and Lazada.
● Project Management: Proven track record of managing multiple large-scale projects simultaneously under tight deadlines.
● Communication: Excellent written and verbal communication skills; ability to present complex strategies clearly.
● Technical Proficiency: High command of MS Office (Excel, PowerPoint, Word).