Senior Specialist - Marketing Key Account Management

aCommerce Open · verified Aug 17, 2026

Bangkok Senior General Marketing

Senior General Marketing role at aCommerce. Bangkok.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead marketing projects that grow client e-commerce GMV, revenue, KPIs, and profitability
Build communication plans and align marketing, e-store, account, and fulfillment teams
Create and optimize short product videos for e-commerce platforms
Plan live campaigns, monitor results, and refine media choices to improve ROI
Run influencer and affiliate programs while reporting activity and sales impact

What you bring

Hold a bachelor’s degree in communications, marketing, public relations, or a related field
Bring three to five years of relevant experience supporting e-commerce communication work
Understand e-commerce platforms and market trends, with TikTok knowledge preferred
Use data to guide decisions and communicate effectively in English across written, verbal, and presentation settings
Manage multiple projects while showing initiative and applying strategic, creative thinking

Who this fits

You’ll suit this role if you can lead e-commerce marketing projects independently while balancing strategic and creative work. The position is based in Bangkok, Thailand, and requires strong English communication. You’ll work with marketing, e-store management, Key Account Management, and demand fulfillment teams.

From the employer

Job purpose

As the Communication Planning and Strategy Executive at aCommerce, you will be a key player in developing and executing communication strategies that enhance the online presence and sales performance of our e-commerce clients. You will be responsible for short video production, live-streaming marketing initiatives, and influencer and affiliate management within the e-commerce ecosystem.

The role of CPS is to be part of the collaborative team, which consists of marketing, e-store manager, Key Account Management, and demand fulfillment. The CPS is expected to be the project lead from the marketing side, to grow the client’s e-Commerce GMV and revenue. CPS objective is to achieve the project KPI and project profitability, and reporting to (CPS) Communication Planning and Strategy Manager/Supervisor.

Job Responsibilities:

Communication Strategy:

Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.

Short Video Production:

Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.

Live Streaming Marketing:

Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
Analyze live streaming performance data and adjust strategies for maximum ROI.

Influencer and Affiliate Management:

Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.

Reports

Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.

Key Requirements

Bachelor's degree in communications, marketing, public relations, or a related field
3-5 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
Strong analytical mindset with the ability to leverage data for decision-making.
Strong understanding of marketing communication theory and principles.
Ability to think strategically and creatively.
Excellent written and verbal communication and presentation skills.
A self-starting attitude – the ability to work independently and take initiatives
Ability to manage multiple projects simultaneously
Good command in English