Account Manager, Direct Marketing

Fa Ewgu Saasfaprod1 Open · verified Sep 10, 2026

Bangkok Full-time Manager General Marketing

Mid-level General Marketing role at Fa Ewgu Saasfaprod1. Bangkok · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own portfolio performance, reviewing sales, costs, profit, plan-versus-actual results, and portfolio mix
Use policyholder data to shape customer segments, retention efforts, and direct marketing campaigns
Build launch plans for tests, relaunches, add-ons, and cross-sell activity, with measurable production goals
Coordinate campaign projects, aligning sponsors, vendors, regulators, and internal teams on timing and responsibilities
Monitor supervised direct marketing activity, resolve partner or customer issues, and prioritize improvement actions

What you bring

At least two years in key account management
A bachelor’s or master’s degree in business management, marketing, or a related field
Strong spoken and written communication in your native language and English
Working proficiency in Microsoft Excel, Word, and PowerPoint
Strong presentation, negotiation, interpersonal, leadership, independent-working, and multitasking skills

Who this fits

You’ll suit a commercially focused account manager who can analyze performance, develop campaigns, and coordinate stakeholders across a country, regional, and home-office structure. Insurance institutional selling or telemarketing experience is advantageous. The role is based in Bangkok and involves working independently under pressure, handling multiple tasks, and supporting negotiations with internal and external parties.

From the employer

Account/Partner, Sales, Revenue Management and Reporting

Regularly update market intelligence, understand the assigned portfolio, and come up with initiatives that increase sales productivity and revenue for both company and business partners.
As a P&L owner; constantly monitor and analyze performance results of related points; top line numbers, sales production performance, solicitation cost, profit and loss, plan vs actual report, and portfolio mix to make sure bottom line meets company target. Recommend and/or implement appropriate changes.
Research the current policyholder base and work with data analytic team to recommend segmenting the database, developing retention and conservation programs; launching campaigns.
Develop action plans to ensure achievement of financial and strategic plans. This includes establishing annual launch schedules, including alternative launches, test launches relaunches, add-on and cross sell campaigns, etc. with recommend measurable profitable production objectives which can be achieved. It also includes submitting completed launch justifications on time.
Provide guideline for improvement actions and accelarate/prioritize action needed for idenitified improvement solutions.
Ensure DM team members and portfolio under supervision are monitored and expanded by identifying targeted list or other new campaigns.
Understand reports and sources of data and be able to give feedback.
Team support for internal and external negotiations.

Project Management

Brief, negotiate and ensure all internal and external parties agree on concepts, responsibilities, procedures and timetables for each launch. External parties may include government regulators, sponsors, agencies, letter shops and other vendors. Internal parties include Customer Service, Underwriting, Telemarketing, Direct Sales, Finance and Management in a country, regional and home office.
Understand, able to communicate end-to-end process and manage assigned projects within timeline.
Give guidance and make judgements for campaign implementation solutions.
Make sure list management is as agreed with sponsors.
Issue handling; such as business partners' specific requests and customer complaint.
Any other duties as assigned.

Experience

At least 2 years experience in Key Account Management.
Experience which indicates success in institutional selling in insurance field or Telemarketing would be an advantage.

Qualifications

Bachelor or master’s degree in business management / marketing or related fields.
Efficient in verbal and written communications in native language and in English.

Skills

Computer skills with proficient in Microsoft Excel, Word, and Powerpoint.
High level of interpersonal skills at multiple levels.
Strong presentation and negotiation skills.
People and Team skills with strong leadership.
Logical thinking and able to challenge existing ideas and way of doing things.
Able to work independently/under pressure and multi-tasking.