Senior Brand Manager
At a glance
Senior Brand Marketing role at Exploding Kittens. Los Angeles · full-time · $130,000–$160,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the franchise’s longer-term direction through brand architecture, portfolio choices, and playbooks
- Develop and own brand and go-to-market campaigns that build awareness, reach consumers, and turn casual players into loyal fans
- Apply consumer, cultural, and market insights to refine brand strategy and shape new products
- Manage pricing, costs, inventory, profitability, and P&L while coordinating campaign spending with Marketing
- Evaluate licensing and partnership projects, approve them, and join Sales and Marketing at retailer events and activations
What you bring
- At least five years working in brand management
- You have evolved brands through growth and category expansion while protecting their central identity
- You have delivered successful, consumer-focused launches for high-growth CPG brands
- You can use P&Ls, forecasts, and retail sales data, then turn insights into original campaign work
Who this fits
This role suits a senior brand marketer who enjoys games and can combine consumer insight with commercial judgment. You’ll coordinate with other teams and travel alongside Sales and Marketing for activations and retailer programs. The job is hybrid in Los Angeles, and you need to be based there.
From the employer
The Senior Brand Manager helps shape and evolve the Exploding Kittens’ franchise distinct brand identity across games, campaigns and new product lines. This role is the internal owner of all things Exploding Kittens. They partner closely with cross-functional teams, drive revenue through creative marketing and product development strategies, are confident with using research and data implementation for informed (but boundary-pushing) decision-making, and excited about leading out-of-the-box licensing initiatives.
The Senior Brand Manager understands the mass market, loves games, wants to build communities, respects the brand EK has built over the past decade and is ready to take it into the next 10 years. They embrace the start-up-mentality and are comfortable creating processes and resource planning.
Humble, hungry, and people-smart, they put the team's success first. They bring a growth mindset and a commitment to continually developing their craft and evolving as a leader.
WHAT YOU'LL DO
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Shape the long-term vision and brand architecture of the Exploding Kittens franchise by developing a multi-year strategy, portfolio management, brand playbooks and guidelines.
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Develop and be accountable for brand and go-to-market campaigns to increase awareness, grow consumer reach and turn casual players into loyal fans (partner with Marketing for execution).
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Use consumer, cultural, and market insights to hone brand strategy and inform new product development.
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Manage the numbers; costing, pricing, P&L, inventory, and profitability and partner with Marketing to plan EK campaign spend within Marketing budget. .
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Serve as point of contact for licensing and brand partnership opportunities, incl. project approvals
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Partner and travel with Sales and Marketing for activations and retailer-specific programs and events.
WHAT YOU'll BRING
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5+ years in brand management
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Experience in refreshing and evolving brands; navigating growth, maturity, and category expansion while protecting and strengthening the core identity.
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Track record of successful launches for high-growth CPG brands that are built with the consumer in mind
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Strong commercial knowledge, business acumen and ability to create or leverage P&L, forecasting, retail sell-in and sell-through data
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Demonstrable ability to translate strategic direction into bold and original execution.
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Analytical, and comfortable with turning insight into creative briefs
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Deep understanding of consumer behavior and cultural trends
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Exceptional communicator; comfortable in fast-paced, collaborative, iterative environments.
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Based in Los Angeles, CA.
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