Retention Marketing Specialist

Everlane Open · verified Aug 22, 2026

Los Angeles Full-time Mid-level Retention Marketing

Mid-level Retention Marketing role at Everlane. Los Angeles · full-time · $67,000–$95,000 base.

SalaryStated by Everlane

$67,000 – $95,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll launch, test, and deliver email and SMS campaigns
You'll refine audience segments and personalization with the retention manager
You'll create and improve welcome, post-purchase, winback, VIP, and other lifecycle journeys
You'll protect list quality, deliverability, and channel compliance
You'll turn campaign reporting into recommendations while tracking shifting priorities

What you bring

You have two to three years in email, SMS, or lifecycle marketing, preferably for e-commerce
You can work hands-on in Klaviyo, Attentive, Emarsys, or a comparable ESP
You bring practical HTML knowledge for email production
You use data, testing, and careful quality checks to improve campaign decisions
You collaborate well across teams and stay curious about customer behavior

Who this fits

You’ll suit a hands-on retention marketer who enjoys both campaign production and performance analysis. The role is based in Everlane’s Los Angeles Creative Studio and requires at least three office days each week, Tuesday through Thursday. You’ll report to the Retention Marketing Manager and work with partners across the business.

From the employer

Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.

At Everlane, our E-Commerce team is at the forefront of creating meaningful and lasting relationships with our customers. We believe great products start with great values — that's why we partner with ethical factories, use high-quality and more sustainably sourced materials, and share the true cost of everything we make. As we continue to grow, our team is focused on building a best-in-class customer experience that reflects our mission and drives long-term loyalty.

We're looking for a Retention Marketing Specialist to help build and optimize the email and SMS programs that keep our customers coming back. You'll get hands-on with campaign execution while also testing new segmentation approaches, building out new lifecycle flows, and pushing our retention program toward best practice. You're excited by both the craft of a well-built campaign and the curiosity of figuring out why it worked.

This position reports directly to the Retention Marketing Manager. You'll work closely with cross-functional partners across the business to bring campaigns to life and translate insights into action.

Your day-to-day:

Build, test, and deploy campaigns across email and SMS.
Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
Support list hygiene, deliverability, and compliance across email and SMS channels.
Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.

We'd love to hear from you if you have:

2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce
Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar.
Strong working knowledge of HTML and similar to build emails.
A test-and-learn mentality and genuine curiosity about what drives customer behavior
A strong eye for detail and a QA-first approach to campaign execution
Comfort working with data to inform segmentation and testing decisions
A collaborative spirit and enjoy partnering across teams

The Fine Print:

LA: This is a full-time role based in our Los Angeles Creative Studio located in the Arts District. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays.

California Residents: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $67,000 - $95,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.

Everlane is deeply committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.