Consumer, Shopper & Market Insights Lead - Femcare
Essity Open · verified Oct 21, 2026 At a glance
Senior Market Research role at Essity. Munich · full-time.
Pay not stated Market Research salary
growthroles summary, based on the employer's posting.
What you'll do
- Build consumer, shopper, market and category understanding, then use it to spot unmet needs and growth openings
- Turn research findings into concepts and recommendations for innovation and business decisions
- Choose suitable research methods and oversee data sources such as Nielsen or Kantar to assess share, pricing and distribution
- Use market evidence to shape pricing and promotions, and make recommendations that influence business decisions
- Create category growth forecasts and lead the team through coaching, direction and development
What you bring
- At least ten years in consumer and customer insights, including direct work with syndicated data such as Nielsen or comparable databases
- You have built research strategies, yearly insight plans and longer-term market understanding frameworks tied to business and innovation goals
- You bring deep knowledge of research methods, competitor analysis, pricing, sales dynamics and go-to-market effectiveness
- You have led people and external partners, managed budgets and developed talent across teams
Who this fits
This senior role suits someone who can turn complex consumer, shopper and market evidence into clear recommendations and influence leaders across functions. You will lead and develop a team. The role is based in Munich, with alternatives in Saint Ouen, Didsbury, Zeist or another relevant global office.
From the employer
Consumer, Shopper & Market Insights Lead – Femcare
Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.
Are you passionate about turning consumer, shopper, and market insights into business impact? Join us as Consumer, Shopper & Market Insights Lead – Femcare, where you will shape strategic decisions, identify growth opportunities, and champion the voice of the consumer across the EMEA region.
About the role
As Consumer, Shopper & Market Insights Lead – Femcare, you will turn consumer, shopper, and market understanding into strategic business impact. Acting as the voice of the consumer, you will uncover growth opportunities, influence innovation and commercial strategies, and enable data-driven decision-making across the EMEA region. You will partner with cross-functional teams and contribute to global Femcare initiatives, helping shape the future of the category through actionable insights and market expertise.
What you will do
- Develop deep consumer, shopper, market, and category insights, acting as the organization’s expert on consumer and shopper behavior
- Identify unmet consumer needs, whitespace opportunities, and growth areas to strengthen the innovation pipeline
- Generate actionable insights, ideas, and concepts from consumer, shopper, and market analyses to support strategic and innovation initiatives
- Monitor, interpret, and share consumer, shopper, and market trends to enable data-driven decision-making
- Select and execute appropriate research methodologies, ensuring high-quality insights and business relevance
- Manage syndicated and market data sources (e.g., Nielsen, Kantar), conducting analyses on market share, penetration, pricing, distribution, and business risks/opportunities
- Support pricing and promotion strategies through robust data analysis, while influencing business decisions through compelling storytelling and actionable recommendations
- Build a robust approach to category growth forecasting from the ground up, creating credible projections that guide long-term business decisions.
- Lead, coach, and develop the team by providing clear direction, feedback, and capability-building support
Who you are
- 10+ years of experience in Consumer & Customer Insights, including hands-on expertise with syndicated data sources such as Nielsen, Kantar, or comparable databases
- Strong analytical and strategic thinking skills, with the ability to translate complex consumer, shopper, customer, market, and category data into actionable business recommendations
- Proven experience developing research strategies, annual insight plans, and long-term market understanding frameworks aligned with business and innovation objectives
- Deep knowledge of research methodologies, competitive analysis, pricing, sales dynamics, and go-to-market effectiveness evaluation
- Excellent stakeholder management and influencing skills, confidently representing the voice of the consumer and driving insight-led decision-making across functions and senior leadership levels
- Demonstrated leadership experience in managing external partners and budgets, balancing multiple priorities, developing talent, and building strong collaboration across local, regional, and global teams
What we can offer you
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
More about the position
This position is based in Munich, Germany, or alternatively in Saint Ouen, France, Didsbury, UK or Zeist, Netherlands or any other relevant global office.
You will be reporting to Vania Rodriguez, Consumer, Shopper & Market Senior Insights Manager Feminine Care.
Application End Date:
Job Requisition ID:
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