Content Lead
Senior Content Creation role at EPOS. Singapore.
Growth Roles summary, based on the employer's posting.
What you'll do
- You develop concepts for video, social, photo, and written content that fit each brand and platform
- You use AI for scripting, variations, editing support, and early asset creation, then check the final quality
- You build calendars and production plans while balancing client and internal deadlines
- You run shoots from briefs and logistics through talent, location, and on-set direction
- You turn briefs into schedules, coordinate with marketing and account teams, and refine content from results
What you bring
- You have practical AI experience supporting content ideation, copywriting, or production
- You create relevant concepts across social, video, and campaign formats
- You manage content calendars and projects across multiple brands at once
- You have hands-on shoot experience and working knowledge of photo and video editing workflows
- You communicate well with clients and internal stakeholders
Who this fits
You’ll suit this if you can turn a loose brief into planned content and move between concept development and shoot direction. The role fits a self-directed team player who can manage client and internal content pipelines without losing quality or deadlines. It is an onsite position in Singapore, with direct collaboration across clients and internal teams.
From the employer
About the Role
We are looking for a Content Lead to drive content strategy, ideation, and production across both client accounts and internal brand initiatives. This role sits at the intersection of creative thinking, production execution, and structured planning — owning content from initial concept through to final shoot, edit, and delivery. The ideal candidate is comfortable using AI tools to accelerate ideation and production, while still bringing strong creative and organisational judgement to every piece of content produced.
Key Responsibilities
- Lead ideation for media content across formats (video, social, photo, and written content), generating concepts that are on-brand, on-trend, and platform-appropriate.
- Use AI tools to speed up ideation, scripting, content variations, and first-pass production work (e.g. drafting, editing assistance, asset generation), while ensuring final output meets brand and quality standards.
- Build and maintain content calendars and production plans for both client accounts and internal marketing initiatives, balancing multiple priorities and deadlines.
- Plan and oversee content shoots end-to-end — briefs, shot lists, logistics, talent/location coordination, and on-site direction.
- Edit and/or direct the editing of photo and video content to final, publish-ready quality.
- Translate client briefs and internal marketing goals into actionable content plans and production schedules.
- Collaborate with the Marketing Executives and account leads to ensure content aligns with each client’s strategy and brand voice.
- Track content performance and iterate on future ideation based on results and platform trends. Required Skills & Experience
- Working knowledge of AI tools for content ideation, copywriting, and/or production (e.g. generative AI for scripting, imagery, or editing assistance).
- Strong media content ideation skills — able to generate fresh, relevant concepts across social, video, and campaign formats.
- Solid planning and project management skills, with experience running content calendars across multiple accounts or brands simultaneously.
- Hands-on production experience: planning and running shoots, and working knowledge of photo/video editing tools and workflows.
- Proven ability to plan and deliver content for both internal/brand-building purposes and external client work.
- Strong communication and stakeholder management skills, comfortable liaising directly with clients and internal teams.
- Prior experience in a digital marketing agency or content/creative team is preferred.
Requirements
What We're Looking For
- A self-starter who can take a loose brief and turn it into a fully planned, produced piece of content.
- Someone equally comfortable in the ideation room and on set during a shoot.
- A team player who can manage multiple client and internal content pipelines without dropping quality or deadlines.
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