Digital Content Executive Producer
At a glance
Mid-level Content Creation role at Nexstar. WV, Ghent · full-time.
Pay not stated Content Creation salary
growthroles summary, based on the employer's posting.
What you'll do
- Update the local site and shape its homepage using traffic data and audience interests
- Track print, broadcast, web, blogs and social for breaking news, exclusives and stories gaining attention
- Write engaging headlines and package stories to encourage more page views and repeat visits
- Use traffic patterns to guide daily coverage and longer-term choices about which content to curate
- Work with newsroom colleagues on enterprise stories, social distribution and ways to promote web content on broadcast
What you bring
- At least two years working in digital content and journalism
- Research, interview and write original news stories, with strong headline writing
- Know SEO fundamentals and AP Style, and be comfortable using Google Analytics
- Bring strong organization, communication and multitasking skills, plus the ability to learn new technology independently
Who this fits
This role suits a digital journalist who can move quickly between breaking news, audience-focused packaging and original reporting. Expect some schedule flexibility, including nights and weekends. Google Analytics knowledge is expected; familiarity with Chartbeat is a plus.
From the employer
Position Summary: This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities:
- Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
- Excellent at writing headlines that grow audience and engagement
- Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
- Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
- Understand different ways to tell a story, particularly producing short videos and choosing great photos
- Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
- Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
- Promote and distribute news content on social media
Skill/ Experience Requirements
- 2 years of experience in digital content and journalism
- Capable of researching, interviewing, and writing original news articles
- Clever headline writer that gets readers to click
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Knowledge of SEO best practices and AP Style
- Enjoys working in teams and has excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Strong communicator
- Some schedule flexibility (nights, weekends)
- Regularly meets measurements of success
- Strong understanding of Google Analytics; Chartbeat experience a plus
- Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.
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