Senior Brand Manager – Local brands
At a glance
Senior Brand Marketing role at Eoct. Bruxelles.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the long-term direction and yearly plan for Passendale, then deliver it within the agreed budget and schedule
- Lead media and activation work from agency brief through launch, and review the results
- Take new products from innovation brief and concept testing through recipe, packaging, launch, and quality tracking
- Grow the smaller Belgian cheese brands through portfolio choices, trade storytelling, pack design, and below-the-line marketing
- Track brand health, competitors, Nielsen sales and market-share data, and consumer insights to guide plan adjustments
What you bring
- Four to five years managing brands at a leading FMCG company
- Experience creating a brand communication platform and shaping innovation strategy
- Comfort managing agency relationships and bringing internal and external stakeholders together around projects
- Native or bilingual Dutch and French, plus good English
Who this fits
This senior role suits an organized, autonomous project lead who can work across teams and agencies, communicate clearly, and adapt to change. You’ll manage marketing budgets and P&L, with a strong focus on return on investment. The role is based in Brussels.
From the employer
The Senior Brand Manager – Local Brands will own the full marketing lifecycle of our iconic Passendale brand and a portfolio of authentic Belgian cheese brands produced at the Fromunion factory. You will shape brand strategy, launch new products, expand export presence, and ensure profitable growth through data‑driven insights and cross‑functional collaboration.
Management of local brands produced in our Belgian cheese factory (Fromunion), this includes our key brand Passendale and a range of small authentic cheese brands which we want to grow in the Belgian market place, surfing on the trend of authentic, local products.
The SBM will have :
End-to-end responsibility for the marketing strategy for the Passendale brand
- Brand Strategy (Long Term & Annual Brand Plan)
- Operationalize the Annual Brand Plan within budget and timing
- Media and activation (from briefing to agency, to set-up, until analysis of results)
- Drive the implementation of a key brand development project, overseeing integrated communication activities in partnership with agency stakeholders
- Drive product development (from innovation briefing to R&D, to concept tests, to recipe and packaging development, to storytelling and market launch, performance and product quality tracking)
- Marketing budget management (elaboration and follow-up)
- P&L responsibility with strong focus on ROI
Key lead for the expansion of our small local authentic cheese brands like Père Joseph, Postel, Echte Loo, Petrus, Westhoek, Rubens, Damme, Wynendale
- By defining portfolio strategy & story to trade, optimize pack designs & BTL marketing mix.
- Development of our Belgian brand on the Export market to coordinate with different international teams.
In addition to the above, follow-up of the operational execution of the plan – including
- Tracking of competition (mix, new products, performance) inclusive occasional storechecks
- Brand health tracking & deep dives where needed
- Nielsen analysis and recurring reporting (sell in and sell out volumes, market shares, ...)
- Deep understanding of our consumers (ex. via YouGov data)
- 4-5 years of Brand Management experience in leading FMCG company
- Experience in building a brand communication platform
- Experience in innovation strategy
- At ease with agency management
- Strong communication, collaboration, influencing & storytelling skills
- Go-getter, creative & autonomous project manager
- Solution oriented, pro-active & positive team player who loves change
- Demonstrated leadership to federate internal and external stakeholders on projects
- Very organized and rigorous
- Foodie (& cheese lover)
- Empathic
- Mother tongue or bilingual in NL & FR + good knowledge of EN
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