Social Media Specialist (B2B technology industry)
At a glance
Mid-level Social Media role at Emerson Career Site. CIUDAD DE MEXICO · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll turn business and marketing goals into social plans with internal teams
- You'll build organic content plans, manage the editorial calendar, and schedule posts through Khoros or a similar tool
- You'll write copy, create assets in Canva or Adobe, and coordinate the related work
- You'll monitor and answer social interactions while using analytics to report and improve campaigns
- You'll test channel performance, identify problems, and present results and recommendations to stakeholders
What you bring
- You hold a bachelor's degree
- You bring three to five years of digital marketing experience, including managing a brand's social accounts
- You've worked directly with LinkedIn, YouTube, Facebook, X, and Instagram
- You learn software, apps, and digital tools quickly and independently
Who this fits
This role suits you if you can manage several fast-moving projects, communicate clearly with internal and external partners, and use sound judgment when representing a brand online. You'll work full-time onsite in Ciudad de Mexico, Mexico.
From the employer
Key Responsibilities
· Collaborate with internal teams to translate marketing objectives into social strategies.
· Execute strategic social campaign planning for individual marketing campaigns and projects.
· Develop an organic content strategy and handles the editorial calendar including the scheduling via Khoros Marketing or any similar scheduling platform.
· Copywriting, Generate creative assets (Using tools such as Canva/Adobe), and manage related processes.
· Daily use of social media channels for reporting, analytics, and trend tools (including but not limited to: Spreadfast, Trello, Adobe Web Analytics).
· Moderate and respond to all social media engagement (replies, comments, messages) with an excellent customer service attitude.
· Test, optimize, and report global campaign results on an ongoing basis across multiple social media channels and present to internal stakeholders.
· Proactively identify campaign issues and formulate actionable solutions based off findings.
· Understand the company’s business objectives to effectively translate them into social media campaign goals and strategies.
· Monitor social media trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities and optimize user experience through analytics and A/B testing.
· Clearly communicate work status, potential issues, and successes with team, internal stakeholders, and external agency.
Key candidate requirements:
· Strong communication skills: you will be able to craft your ideas and messages to fit a variety of channels and contexts both in short and long form.
· Organizational skills: This is a fast-paced job and may require managing multiple projects simultaneously. You need to be able to stay on top of them, and always be able to communicate where things are.
· Natural networker: this role involves developing positive relationships with a variety of internal and external stakeholders and our brand’s audience on social media.
· Good judgment: You will decide how to handle engagement from our audience - how to respond appropriately in real-time and in a variety of contexts. You will be the voice of our brand in social media and must represent NI every day in a way that treats our customers well, portrays us positively in the community, and helps move the business forward.
· Adaptability: You will wear a lot of hats in this role as you support our social channels for multiple programs. On any giving day you’ll be a copywriter, editor, customer support specialist, PR representative, creative director, and project manager.
Key technical requirements:
· Bachelor’s degree.
· 3-5 years of experience in digital marketing; including experience with the management of social media accounts for a brand.
· Has direct experience either personally or professionally with the following channels: LinkedIn, YouTube, Facebook, X (formerly Twitter), YouTube, and Instagram.
· Fast and independent learner when it comes to software, apps, and digital tools.
Preferred skills and experience:
· Experience in managing and creating B-to-B content.
· Experience working in an international corporate environment and/or with global social media channels.
· Strong initiative and resourcefulness; highly self-motivated.
· Passion for data and data-driven decision making; strong analytical skills.
· Ability to communicate results to management and in a fast-paced environment.
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