Social Media Manager, Lipsy (12 month FTC)
At a glance
Mid-level Social Media role at Ekeq. London · full-time · no salary stated · we estimate £35,000–£42,500.
Ekeq has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead integrated campaigns across social, email, and influencer channels from planning through delivery
- Protect the brand voice and visual identity across every marketing channel
- Direct social shoots and manage content production from briefing through on-set execution
- Grow audience-first product storytelling while improving paid and organic social results
- Manage two direct reports and shape influencer partnerships with new talent
What you bring
- Relevant marketing or brand experience, ideally in fashion, beauty, or retail
- Hands-on ability to brief and direct TikTok and Instagram content creation
- Experience coaching and managing junior team members
- Strong copywriting skills, brand-tone judgment, and confidence using performance data
Who this fits
You’ll suit a fast-moving social role that combines campaign delivery, content direction, trend spotting, influencer work, and team management. The position is based in London and runs as a twelve-month fixed-term contract. You’ll manage two people and work closely with PR, ecommerce, creative, buying, and design teams.
From the employer
Role Purpose
As Social Media Manager for one of our Wholly Owned Brands, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on-brand. With a strong social-first mindset, you will bring energy and creative vision to every touchpoint from campaign planning to content production helping to bring our brand to life in a fresh and engaging way.
Role Responsibilities
Brand Strategy & Campaign Delivery
- Lead the delivery of integrated marketing campaigns across social, email, and influencer channels.
- Act as a brand guardian, maintaining the voice and visual identity across all marketing channels.
- Support and optimise both paid and organic social media performance, understanding the key drivers of engagement and results.
- Brief and direct social shoots, managing the process from initial briefing through to on-set direction.
- Bring product stories to life through engaging, audience-first social content.
- Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities.
Leadership & Collaboration
- Manage and support two direct reports: the Marketing & Social Media Executive and the Content Creator.
- Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure total brand consistency.
- Evolve the influencer strategy by cultivating relationships with new talent and ensuring meaningful partnerships.
- Report on campaign performance using a balance of creative insight and data analysis to provide recommendations for future improvement.
Technical Requirements
- Proven experience in a similar marketing or brand role, ideally within the fashion, beauty, or retail sectors.
- A strong passion for content, culture, and storytelling with a focus on digital platforms.
- Proven ability to brief and direct content creation specifically across TikTok and Instagram.
- Experience in managing and mentoring junior team members.
- A keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions.
- Excellent copywriting skills and a clear understanding of brand tone of voice.
- Confident using performance insights to guide content and strategy decisions.
- Highly organised, proactive, and comfortable working at pace with cross-functional teams.
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