Social Media Manager, Japan

Social Media Manager, Japan

The Corporate Affairs & Communications (CA&C) department serves as the voice of and for American Express, with responsibility for Public Affairs & Media Relations, Colleague Communications, Corporate Social Responsibility, and Social Media. Within CA&C, the Corporate Communications team handles communications for American Express’ business strategy and financial performance, brand and reputation, digital innovation, social media communications and the company’s external corporate content strategy.

The Manager of Social Media for American Express, Japan, will play a pivotal role in crafting and telling our company’s story whilst enhancing and protecting the brand in one of our top markets. This role on the Corporate Communications team reports to the Vice President International Social Media and offers an exciting opportunity to drive innovation in how American Express communicates its key priorities and initiatives to its customers, colleagues, and communities across our ecosystem of external social channels.

The person in this role will be responsible for conceiving and creating highly engaging organic social creative across a wide range of topics including travel, dining, entertainment, community and small business support, as well as executive thought leadership. They will work with our platform partners in the market to ensure American Express is always top of mind and executing against the latest platform best practices, as well as oversee community management, measurement and reporting for organic social campaigns and programs under their purview.

The person in this role will also work closely with both the local CA&C team and the wider international social media team, as well as key stakeholders in the market to pursue and articulate the many stories in the Japan business to external audiences. The role will have agency support and be responsible for management of the relationship.

In addition to leading social media for Japan, the role will support teams across Asia, providing strategic guidance and oversight to help strengthen social media activity across the region.

- Drive growth of American Express’ Japan social media channels aligned to local business priorities and related measurement and analytics; provide insights and connect outcomes to business results.

- Support social media teams across Asia, providing strategic guidance and oversight of market activity to help drive alignment with global and regional priorities, share best practices, and elevate social media execution across the region.

- Work collaboratively with colleagues, including senior leaders, in corporate affairs, brand, product, marketing and acquisition on the development of content for Japan social campaigns and ensure integration within global strategy and narrative.

- Maintain the editorial calendar and will work closely with the paid social, editorial and colleague communications teams to connect internal and external storytelling across the Japan business

- Oversee community management and social listening across our ecosystem of owned organic social channels (Facebook, Instagram, X, LinkedIn, YouTube) and partner closely with American Express social servicing teams; uphold community guidelines and grow and engage these communities by igniting conversation

- Partner with platforms to bring forward new opportunities and capabilities to position Amex as a leader in social media

- Support global social media teams, partnering on the creation and execution of enterprise-wide social media campaigns; contribute to enterprise-wide reports as necessary

- Manage local agency to ensure they are working against the right priorities and remain on brief and on budget

- At least 5 years working in social media and community management roles

- Demonstrated innovative, social-first storytelling that showcases strong creativity and drives significant organic engagement

- Excellent written and verbal communication skills in both English and Japanese

- Ability to write clear, short, story-based copy and create engaging supporting graphic, photo and video assets

- Experience effectively using social listening tools to build community and deliver valuable insights

- Issues management experience

- Experience using photo and video editing tools

- Familiarity and use of Sprinklr, Brandwatch or other publishing and reporting tools

- Experience engaging influencers and creators as part of a social content development mix

- Strong organizational skills, ability to work in a fast paced, highly matrixed environment and knack for balancing multiple projects and priorities

- Self-motivated team player with proven ability to effectively collaborate with multiple stakeholders

- Working Experience in global organizations