Marketing Product Management
At a glance
Mid-level General Marketing role at Egug. Bangkok · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set portfolio positioning and customer value propositions, then use market and competitor signals to find product and benefit opportunities
- Own portfolio finances, tracking KPIs and customer behavior to guide growth, pricing and investment decisions
- Take launches and major product updates from concept and approvals through release, then assess their performance
- Plan marketing and customer communications across the portfolio, ensuring messages meet brand and compliance standards
- Bring teams across functions and regions together to deliver partner benefits, campaigns and complex product projects
What you bring
- At least seven years in product management, marketing strategy or portfolio management, preferably in cards or another listed sector
- A record of owning product finances and leading launches or major product updates end to end
- Strong financial and analytical ability, including building business cases and turning data into useful strategies
- A strong grasp of credit card products, market trends and Thailand’s regulatory environment
- Excellent spoken and written English and Thai, plus strong executive presentation ability
Who this fits
This role suits a customer-focused product leader who can carry work from strategy into execution and influence senior stakeholders. You’ll work across numerous functions and markets, serving as the local contact for regional and global product teams. The role is based in Bangkok, Thailand and reports to the product management lead.
From the employer
As a Marketing Product Management, you'll play a key role in growing American Express's business in Thailand. You'll own the strategy, P&L and growth of your product portfolio, and lead the full product lifecycle from concept and business case through launch and ongoing performance management.
You'll shape differentiated value propositions for affluent and premium customers, bring new products and major product changes to market, and turn customer, competitor and financial insights into strategies that drive growth and profitability. You'll work closely with Finance, Risk, Compliance, Legal, Technology, Operations & Servicing, Branding, Acquisition and Partnerships, as well as regional and global teams. You'll report to the Head of Product Management.
We're looking for a strategic, customer-focused leader who's curious about customer behavior, strong with numbers, and comfortable owning the outcome from strategy through to execution. You'll be results-driven and hold a high standard of delivery. You'll also influence senior stakeholders and handle complex situations where you're working across many teams and markets.
Product Strategy & Value Proposition
- Build and own the portfolio strategy, positioning and value propositions that set American Express cards apart in the premium market
- Develop and drive marketing strategies and campaigns across product portfolio
- Turn market trends, customer needs and competitor insights into new product and benefit opportunities
P&L Ownership & Performance Management
- Own portfolio P&L and financial performance, tracking KPIs and customer behavior to drive growth and profitability
- Build and defend business cases, financial models, pricing and benefit investment decisions with Finance and senior stakeholders
- Lead forecasting, budgeting and post-launch evaluations, and share insight-led performance updates with senior leaders
New Product Introduction & Lifecycle Management
- Lead new product launches and major product changes end to end, from concept and approvals through to go-live
- Lead governance, risk and control reviews so launches are well controlled and compliant
- Manage end-to-end product lifecycle
Go-to-Market & Communication
- Develop communication and marketing plans, and carry out marketing activities across the product portfolio
- Make sure customer communications are on brand, accurate and compliant
Cross-functional Collaboration
- Work with Branding and Acquisition teams to develop and run go-to-market and online and offline media strategies, so marketing campaigns are effective
- Partner with the Partnership team to find, negotiate and manage strategic partners and benefit partners, so the card value proposition stays differentiated and relevant
- Partner with Control management and Finance teams to protect product profitability and manage risk
- Work with Technology and Operations teams so products are implemented smoothly and customers have a great experience
- Work with Legal and Compliance so all card products meet local regulations and industry standards, and adjust product strategy as regulations change
- Act as the market's main contact for regional and global product teams, and lead cross-functional teams to deliver complex projects on time
- 7+ years of experience in product management, marketing strategy or portfolio management, preferably in credit cards, financial services, FMCG.
- Proven track record of owning a P&L and leading end-to-end product launches or major product refreshes
- Strong financial and analytical skills, with hands-on experience building business cases and turning data into actionable strategies
- Deep understanding of credit card products, market trends and the regulatory environment in Thailand
- Proven ability to lead projects across many teams and influence senior, regional and global stakeholders
- Self-motivated and results-driven, with a strong ability to prioritise and manage multiple projects at once in a fast-paced environment where priorities change
- Excellent written and spoken English and Thai, with strong executive presentation skills
- Bachelor's degree in Business, Economics, Marketing, Finance or a related field (MBA preferred)
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