Director - Sales and Marketing
At a glance
Leadership Marketing Leadership role at Efet. Guadalajara · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead sales and marketing across group, catering, business transient, and leisure segments to deliver revenue and profit results
- Build and carry out the hotel's multi-year commercial plan with property and regional leaders
- Set pricing, project demand, and shape the right business mix for each period with commercial leadership
- Run optimization reviews that turn performance data into tactical changes and clear commercial updates
- Direct B2B marketing, digital campaigns, social media, PR, and online content while developing the team
What you bring
- You can lead commercial work across hotel sales and marketing segments, including group, catering, transient, and leisure
- You bring experience with pricing decisions, demand forecasting, business mix, and performance-based commercial planning
- You can guide B2B marketing, digital activity, social media, public relations, and online content
- You lead through integrity, accountability, teamwork, urgency, and a commitment to hospitality
Who this fits
This role suits a senior commercial leader who can own hotel revenue performance while directing both sales and marketing. You’ll recruit, develop, and manage team performance, and work with property and regional leaders. The position is onsite in Guadalajara, Mexico.
From the employer
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Director of Sales and Marketing, you’re not just overseeing commercial strategies for the hotel – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
- Drive total revenue performance: Lead sales and marketing efforts across all segments, including group, catering, business transient, and leisure, to achieve revenue goals and profitability targets
- Develop commercial strategy: Set and execute the hotel’s multi-year commercial plan in partnership with on-property and regional leaders, aligning enterprise solutions with local market needs
- Optimize pricing and business mix: Collaborate with Commercial Leadership to implement pricing strategies, forecast demand, and define the optimal mix of business for each period
- Analyze performance and convert insights to action: Lead the Sales & Marketing Optimization Process, using data to identify opportunities, adjust tactics, and communicate performance drivers through regular commercial reviews
- Lead marketing and digital strategy: Oversee B2B marketing, digital campaigns, social media, PR, and online content to strengthen brand presence and demand generation
- Ensure brand alignment and operational excellence: Oversee sales and marketing activities to ensure consistency with brand standards, corporate identity, and enterprise communication tools
- Cultivate a high-performing team: Recruit new talent while driving team growth and engagement through performance management, professional development, and recognition programs
What It Takes to Make the Stay
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
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