Director of Sales & Marketing - Franchise
At a glance
Director-level Marketing Leadership role at Efet. Barcelona · full-time.
Pay not stated Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead hotel sales teams and set commercial direction across revenue management, customer acquisition and distribution
- Manage corporate, group and MICE segments to support revenue and market-share goals
- Use performance data, forecasts and budgets to identify opportunities and guide commercial plans
- Coach team members, manage performance and build accountability across stakeholders
- Negotiate with clients and develop trusted relationships that support long-term business
What you bring
- At least five years of progressive commercial work in hospitality
- At least three years leading hotel sales teams, with prior people-management experience
- A track record of meeting revenue and market-share objectives, including corporate, group and MICE business
- Strong hotel sales, revenue-management and commercial knowledge, plus experience with Delphi FDC or an equivalent CRM
Who this fits
This director-level role suits someone with hotel commercial leadership experience who has managed people and sales teams. A hospitality, business or marketing bachelor’s degree is preferred; postgraduate study in commercial management, hotel management or business administration is desirable.
From the employer
JOB KNOWLEDGE, SKILLS & ABILITIES
The successful candidate must possess the following knowledge, skills, and abilities:
Commercial Expertise
· Strong knowledge of hotel sales, revenue management and commercial strategy.
· Understanding of market segmentation and customer acquisition strategies.
· Knowledge of local, national and international hotel markets.
· Strong understanding of distribution channels and hotel commercial systems.
Leadership
· Ability to lead, develop and inspire high-performing teams.
· Strong coaching and performance management skills.
· Ability to influence stakeholders and drive accountability.
Communication & Negotiation
· Excellent communication and presentation skills.
· Strong negotiation and closing abilities.
· Ability to build trust and long-term client relationships.
Analytical Skills
· Strong financial acumen and commercial awareness.
· Ability to analyze performance data and identify business opportunities.
· Experience with forecasting, budgeting and strategic planning.
Technical Skills
· Delphi FDC or equivalent CRM systems.
· Microsoft Office Suite (Advanced).
· Revenue Management and reporting systems.
· Digital sales and marketing platforms.
Personal Competencies
· Results-oriented.
· Strategic thinker.
· Customer focused.
· Adaptable and resilient.
· Strong organizational skills.
· Ability to manage multiple priorities in a fast-paced environment.
· Collaborative team player with a proactive attitude
QUALIFICATION STANDARDS EDUCATION
· Bachelor's Degree in Hospitality Management, Business Administration, Marketing or a related discipline preferred.
· Postgraduate qualification in Commercial Management, Hotel Management or Business Administration is desirable.
EXPERIENCE
· Minimum 5 years of progressive commercial experience within the hospitality industry.
· Minimum 3 years in a leadership role directing hotel sales teams.
· Demonstrated success in achieving revenue and market share objectives.
· Experience managing corporate, group and MICE segments.
· Previous people-management experience required.
· Hilton experience preferred
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