Assistant Director of Sales
At a glance
Director-level Sales Leadership role at Efet. Kuching · full-time.
Pay not stated Sales Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- You’ll represent the hotel to clients seeking group rooms, meeting space, or food and beverage services
- Build new business by answering inquiries, reaching out to prospects, qualifying leads, and pursuing sales opportunities
- Take deals from site visits and proposals through rate setting, contract talks, and account fulfillment
- Set revenue and room-night targets, review results and lost business, then adjust sales plans to improve conversion
- Coordinate contracted services with other departments and coach team members while tracking their performance
What you bring
- A diploma or degree in hospitality, business, or a related discipline
- At least three years in hotel corporate, MICE, or group-room sales
- A record of growing revenue and overseeing key accounts
- Strong negotiation, presentation, relationship-building, communication, and leadership abilities
Who this fits
This role suits someone who can combine hotel group sales with hands-on team supervision and coaching. It is an on-site position in Kuching, Malaysia.
From the employer
Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will manage designated corporate accounts, develop and solicit new business, drive total hotel revenue from rooms, catering, and F&B outlets, address business needs, explore new opportunities, and expand existing business through promotional efforts and sales channels. As an Assistant Director of Sales, you’re not just generating and managing group sales – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here’s what you’ll do during a typical day:
- Represent the hotel to prospective clients: Serve as the primary point of contact for customers seeking group rooms, meeting space, and food and beverage services
- Drive new business opportunities: Respond to inquiries, initiate outreach, qualify leads, and solicit potential clients through proactive sales efforts
- Manage the full sales cycle: Conduct site visits, entertain clients, prepare proposals, determine rates, negotiate contracts, and service accounts through fulfillment
- Develop strategic sales plans: Create and execute strategies to achieve or exceed revenue and room night goals, adjusting based on performance and market conditions
- Analyze sales performance: Evaluate lost business reports and identify opportunities to strengthen conversion and competitiveness
- Support exceptional service delivery: Collaborate across departments to coordinate the fulfillment of contracted services and uphold the highest standards of client satisfaction
- Inspire and develop the team: Supervise and support team members, monitor performance, provide coaching, and foster a positive and productive work environment
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
In addition, this role requires the following minimum qualifications:
- Diploma or degree in Hospitality, Business, or related field
- Minimum 3 years of experience in hotel Corporate, MICE, or Group room sales
- Proven track record in driving revenue and managing key accounts
- Strong negotiation, presentation, and relationship-building skills
- Technical proficiency in hotel systems (e.g., Delphi, Salesforce, OnQ, Market Planner Survey)
- Ability to analyze sales data and market trends to inform strategy
- Excellent communication and leadership skills with a collaborative mindset