12 Month Contract - Early Careers Employer Brand Specialist
At a glance
Mid-level Brand Marketing role at Eedu. Lisboa · full-time.
Pay not stated Brand Marketing salary
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What you'll do
- Create social posts, short videos, employee stories and campaigns for global Early Careers programs, adapting them to audiences and markets
- Gather stories from recruitment teams and colleagues, then turn business and career details into clear, relatable content
- Research how early-career candidates choose employers and recommend which schools, universities, job boards and channels to prioritize
- Oversee job boards and vendor relationships, review returns, and advise budget owners on where to adjust spending or renewals
- Use audience feedback and campaign data to improve content, track applications and engagement, and coordinate priorities with local teams
What you bring
- Experience in employer branding, recruitment marketing or content shaped around an audience, plus interest in early-career talent
- You can communicate in spoken and written English and use social platforms and content tools, with openness to learning more
- You can interpret audience research and performance data, then turn findings into practical recommendations
- You can manage competing priorities and build working relationships across programs, teams and markets
Who this fits
This role suits a mid-level specialist who enjoys combining content creation with audience research, performance analysis and practical recommendations. You’ll focus on global Early Careers programs while coordinating with local teams. The role is a twelve-month contract in Lisboa, Portugal, with a hybrid arrangement.
From the employer
Help our next generation of talent see what a career at WTW could look like. We’re looking for a curious, creative employer brand specialist who can turn business stories into relatable content and audience insights into smarter decisions.
Dedicated exclusively to our global Early Careers programs, you’ll engage school leavers, apprentices, interns and graduates across social media, our careers website and job boards. You’ll help them understand who WTW is, what we offer and why they might build their career with us. This is more than a content role: you’ll bring ideas, recommend where we engage and help our investment deliver results.
Bring your curiosity, your ideas and the confidence to ask, “does this resonate with our target audience?”
The Role
- Create content that connects. Build our global Early Careers presence through social posts, short-form videos, employee stories and campaigns, adapting content for different programs, platforms and markets.
- Discover stories worth sharing. Proactively connect with recruitment teams and colleagues across WTW to learn about our business, people and opportunities, turning what you discover into authentic, accessible content.
- Bring our perspective to life. Partner with Early Careers leadership on posts and thought leadership showcasing WTW’s opportunities and insights on Early Careers talent and trends.
- Find the right audiences. Research how Early Careers talent explores employers and makes career choices. Recommend which schools, universities, job boards and channels to prioritize and why.
- Make our investment count. Oversee job boards and vendor relationships, keep content current and review ROI. Recommend where to invest, optimize or stop activity, working with budget owners on spending and renewals.
- Test, learn and improve. Use audience feedback and performance data to refine content and channels, tracking engagement, relevant applications, conversion and cost-effectiveness where data is available.
- Work globally, stay relevant locally. Agree priorities with Early Careers leadership and local teams and partner with our paid campaigns specialist to maintain visibility and support candidate pipelines.
What you’ll bring
You combine creativity with sound judgment. You’re keen to learn, take initiative and bring the confidence to ask good questions, offer a different perspective and suggest a better approach.
- Experience in employer brand or recruitment marketing or audience-focused content, with a genuine interest in Early Careers talent.
- The ability to make communicate in written and spoken English
- An understanding of social platforms and content tools, plus a willingness to learn new tools, including responsible use of AI
- Research and analytical skills to turn audience insights and performance data into practical recommendations.
- Confidence building relationships and constructively challenging ideas: explaining your thinking and offering alternatives.
- Curiosity, initiative and a commitment to developing your skills. You seek feedback, test ideas and take ownership.
- The ability to organize competing priorities and collaborate across programs, teams and markets.
Nice to have
Helpful, but not essential: experience with paid campaigns, video creation or editing, search-friendly content, additional languages or international audiences.
What we offer
Be part of a team that values innovation, excellence, and collaboration. At WTW, your career is more than just a job, it’s a journey. Apply now and start a career that moves your ambitions to successes with WTW!
Equal Opportunity Employer
We’re committed to equal employment opportunity and provide application, interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers, from the application process through to joining WTW, please email candidatehelpdesk@wtwco.com
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