Product Marketing Engineer
At a glance
Mid-level Product Marketing role at Edbz. Shanghai · full-time.
Pay not stated Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build plans, forecasts and marketing direction for assigned product lines, while keeping customer needs current
- Shape product positioning around clear differences, then find adjacent buyers and market openings
- Run marketing work before, during and after product release, and respond to competitive gaps
- Work with tier-one customers and account managers to uncover needs and business opportunities
- Review deal progress regularly, including pricing escalations, customer visits and samples, and help move opportunities toward conversion
What you bring
- A bachelor’s degree in electrical engineering or a related discipline
- At least five years of relevant experience
Who this fits
This role suits someone who can connect product marketing with customer and field-sales work across teams. It is based in Shanghai and focuses on the China region.
From the employer
Change the world. Love your job.
Product Marketing Engineer (SR-MVB Low current) – China region is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.
Responsibilities include:
- Drive DINs to DWINs to grow NR while maintaining profitability
- Build and maintain close relationships with key tier-one customers and account managers to understand business opportunities and market needs
- Develop product positioning and messaging that clearly differentiates the product in the market, including identifying adjacent customers and market opportunities
- Plan, manage, and execute marketing activities across the new product lifecycle, including pre-RTM, at RTM, and post-RTM phases
- Review the competitive landscape and develop strategies to address gaps and strengthen market position
- Interface with customers and TI field sales/applications teams to support DIN activity and opportunity conversion
- Track opportunities on a weekly and monthly basis, including pricing escalations, customer visits, and sampling activities
- Collaborate across functions and communicate product strategy effectively with teams such as pricing, campaigns, internet marketing, and product launch
Minimum requirements:
- Bachelor’s degree in electrical engineering or a related field
- 5 years of relevant experience
Preferred qualifications:
- Ability to build strong relationships with internal and external stakeholders critical to success
- Strong verbal and written communication skills
- Ability to learn new systems and processes quickly
- Strong interpersonal, analytical, and problem-solving skills
- Ability to work effectively across teams and functions
- Demonstrated initiative and drive for results
- Strong time management skills with the ability to deliver on time
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