Product Marketing Specialist
At a glance
Mid-level Product Marketing role at Abb. Shanghai · full-time.
Pay not stated Product Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Set product positioning and value propositions for your area, following the global product marketing direction
- Review marketing targets and budgets, then introduce corrective actions when results need to improve
- Carry out the yearly marketing plan with relevant channels or product groups, with orders and improvement in view
- Develop market business plans and new product proposals, using customer needs to guide portfolio and roadmap choices
- Generate demand through technical promotion and solution-based selling, while giving Sales product information and training
What you bring
- You can put product marketing strategies into practice in an assigned market area
- You can support Sales with product knowledge and training to help advance sales and services
Who this fits
This mid-level position suits someone ready to execute product marketing plans and work with Sales. It reports to the EL Product Marketing Manager and is based in Shanghai, China.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Product Marketing Manager__
Your role and responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned areas to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
You will be mainly accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Focusing on achievement of orders and driving continuous improvement
- Executing annual marketing plan in collaboration with relevant channels and/or product groups.
- Developing business plans and new products focused on driving business development for a defined market.
· Understands customer needs and drive portfolio optimization and make Roadmap proposal
· Create demand through technical promotion, provide solutions and a value base selling approach.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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