Product Marketing Engineer | Audio
At a glance
Mid-level Product Marketing role at Edbz. United States · full-time.
Pay not stated Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn product-line plans, forecasts, and customer requirements into marketing direction for audio amplifiers and haptics
- Move customer design-ins toward wins while protecting profitability and tracking opportunities through pricing, visits, and sampling
- Shape positioning, messaging, adjacent-market plans, and launch activity across each product's lifecycle
- Study competitors, close market gaps, and work with customers, field sales, and applications teams on design-ins
- Build adoption strategies and coordinate with Systems, HW Apps, and SW Apps teams to expand the opportunity funnel
What you bring
- A bachelor's degree in electrical engineering or a comparable discipline
- At least two years of relevant experience
- Strong stakeholder relationships, communication, analysis, problem solving, and cross-functional teamwork
- The initiative and time management to deliver projects on schedule while learning new systems quickly
Who this fits
You’ll suit a mid-level product marketing role that combines engineering knowledge, customer contact, market analysis, and product launches. The work calls for strong collaboration with customers, account managers, field sales, applications, and internal demand teams. The position is full-time and tied to the Consumer Audio Amplifiers and Haptics product line.
From the employer
Change the world. Love your job.
The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.
About the Product Line: The Consumer Audio Amplifiers and Haptics (CAAH) product line powers the audio and haptic experiences in devices you use every day - from the smartphone in your pocket to the soundbar in your living room and the wearable on your wrist. Join a high-growth business delivering cutting-edge amplifier and haptics technology across smartphones, tablets, PCs, speakers, TVs, and industrial applications that touch hundreds of millions of consumers worldwide.
Responsibilities include:
- Drive design ins to design wins to grow revenue while maintaining profitability
- Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
- Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
- Plan, manage and execute all marketing activities during the life cycle of a new product (Pre release, at release and post release)
- Review competitive landscape and building strategies to address gaps
- Interface with customers and TI field sales/applications to support design ins
- Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
- Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
- Devise effective strategies for mass market adoption
- Engage and collaborate with other Demand Create Teams (Systems, HW Apps, SW Apps) to increase the opportunity funnel and market share
Minimum requirements:
- Minimum education: bachelor's degree in electrical engineering or similar
- 2 years of relevant experience
Preferred qualifications:
- Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
- Strong verbal and written communication skills
- Ability to quickly ramp on new systems and processes
- Demonstrated strong interpersonal, analytical and problem-solving skills
- Ability to work in teams and collaborate effectively with people in different functions
- Ability to take the initiative and drive for results
- Strong time management skills that enable on-time project delivery
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