Associate Director - Social Media

Lead Dubai World Trade Centre’s (DWTC) social media strategy, channels and content to enhance its digital brand equity with social media being an integral pillar of the company’s integrated marketing communications. Follow a data-first approach for existing and new social media platforms with the primary responsibility of increasing organic reach. As a newly introduced position within the Marketing Communications Department, this dedicated role involves leadership, development and implementation of social, content, organic and paid media strategies to elevate the company’s social channels’ performance, audience engagement, proactively grow new audiences and find new ways to extend its brand equity through social and professional community engagement. The role will also be responsible for social performance analytics, dashboard and management reporting as well as active usage of the company’s social listening, trending analysis and community management solutions.

Key Responsibilities

• Social Media Strategy & Planning: Develop and implement social media strategies, content frameworks, and annual plans aligned with DWTC’s corporate objectives and business units.
• Performance & Analytics: Drive paid and organic social media performance, monitor KPIs, develop dashboards, and provide actionable insights and ROI reporting.
• Content & Community Management: Oversee content planning, channel management, audience engagement, and the production of creative social content across platforms.
• Influencer Marketing & Innovation: Lead influencer partnerships, explore emerging social media trends, and identify opportunities for social commerce and lead generation.
• Stakeholder Collaboration: Partner with Corporate Communications, Digital Marketing, internal business units, and external stakeholders to strengthen DWTC’s social media presence.
• Issues & Response Management: Establish social media policies, monitoring processes, customer engagement protocols, and escalation frameworks.
• Agency & Budget Management: Manage social media budgets, agency relationships, scopes of work, and performance evaluations.

Minimum Qualifications, Education & Experience

• Bachelor’s degree in Social Media, Digital Media, Marketing, Media, Integrated Communications, Marketing Communications, or a related field.
• Professional certification or diploma in Social Media from a recognized institution is preferred.
• Experience: 10+ years in social media, digital/performance marketing, and integrated communications, preferably with agencies in Dubai or Abu Dhabi.
• Technical Skills: Mandatory hands-on experience with tools such as Hootsuite, Sprout Social, HubSpot, and Google Analytics.