Demand Generation Specialist
At a glance
Mid-level Demand Generation role at DNA Payments. London · no salary stated · we estimate £54,467–£80,000.
DNA Payments has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build and run full-funnel demand plans, with pipeline and MNR goals agreed with the Head of Marketing
- Launch campaigns across paid search, paid social, email, events, partner marketing and account-based marketing
- Use AI to scale content, tailor messaging, research audiences and improve campaigns while following data and promotion rules
- Improve search visibility through technical SEO, GEO, keyword planning and on-page content tied to commercial priorities
- Track website traffic, user behaviour and site performance, working with Tech and marketing colleagues on improvements
What you bring
- At least two years working in demand generation
- You have used AI in marketing and worked to improve visibility in AI search
- You can analyse data to refine demand activity and have managed automated communications channels
Who this fits
This role suits a hands-on demand generation marketer who can work with Sales, Partnerships, Product, Tech and the marketing team. The position is based in London or remote and reports to the Head of Marketing.
From the employer
Location: London/Remote
Reporting To: Head of Marketing
Company Overview
DNA Payments is a rapidly growing FinTech organisation, established in 2018. We are one of the UK’s largest independent payment providers, supporting over 60,000 merchants and processing more than £1.2 billion in transactions each month. Our mission is to simplify and enhance the way businesses accept payments through innovative and reliable solutions.
The opportunity
We have identified an opportunity to enhance DNA’s go to market approach through the introduction of a Demand Generation Framework.
Purpose
The role will be responsible for the delivery and execution of DNA’s demand generation strategy.
You will be Responsible For
Working alongside the Head of Marketing to drive inbound leads to DNA through a demand generation engine that you will define, optimise and execute as part of DNA’s always on approach to marketing.
You will work closely with Sales, Partnerships, Product and Tech, as part of delivering an always on approach to demand generation.
Key Responsibilities
Demand Generation
Build and execute a full-funnel demand plan, with pipeline and MNR targets agreed with the Head of Marketing.
Design and run multi-channel campaigns across paid search, paid social, email, events, partner co-marketing and ac-count-based marketing for corporate targets
Marketing with AI
Utilise AI as a core marketing tool as part of delivery of scalable content, personalisation, audience research, and cam-paign optimisation
Optimise for AI-driven search so DNA’s brand appears in AI overviews and assistant answers
Make sure AI use meets data protection (UK GDPR), FCA financial promotion rules and brand standards
Search and leads engine optimisation
Execute performance-driven strategy: technical SEO, GEO, and on-page content
Build keyword plans aligned to the commercial priorities of each pillar
Support the Head of Marketing as part of ongoing work with Tech to measure and improve site performance
Ongoing monitoring, measure overall web traffic performance and users behaviour to ensure ongoing improvement of customers platforms
Leadership and operations
Work alongside the Head of Marketing and Content Team as part of all go-to-market and demand generation activities
Experience and skills
Essential
2+ years’ experience in demand generation
Hands-on use of AI tools in marketing and AI search visibility
Previous experience of Account Based Marketing beneficial
Experience in analysing data as part of demand optimisation
Experience with communication channels automations
Experience in analytics-driven communications channels management
Clear communicator who works well with commercial teams
Desirable
Experience in payments, fintech or financial services.
Experience marketing to SMEs, partners/ISVs and enterprise accounts
What’s in it for you?
You’ll work with a collaborative team and will join a fast-growth fintech where you’ll get the chance to learn and develop. If that’s not enough, you’ll also receive the following benefits:
Life Assurance
Ride to work
25 days holiday per year
Workplace Pension
Private Medical
Employee Assistance Programme
We value ambition, curiosity, and honesty – it’s in our DNA.
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