VP, On-Premise Channel Lead

Diageo Open · verified Sep 23, 2026

4 Locations Full-time VP Channel & Partnerships

At a glance

Leadership Channel & Partnerships role at Diageo. 4 Locations · full-time.

In listing

RoleChannel & Partnerships

SeniorityVP

Location4 Locations

EmploymentFull-time

PostedSep 4, 2026 · 2w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the U.S. on-premise channel direction, including investment, program, and resource priorities
Define channel execution standards for distribution, menus, visibility, activations, cocktails, engagement, and premium portfolios
Build scorecards and KPIs to track execution quality and business results across distributors, regions, and markets
Guide on-premise field sales teams toward national priorities, reviewing performance, share growth, and program impact
Turn brand campaigns, launches, and consumer activations into practical on-premise programs with marketing teams

What you bring

At least fifteen years of commercial work in Diageo or a comparable beverage-alcohol business
End-to-end commercial understanding plus experience owning a full P&L
A track record of working effectively in a matrixed organization
Strong financial judgment and experience using execution measures

Who this fits

This role suits a senior commercial leader who can influence internal teams, distributors, and field sales groups without direct-line authority. You should be comfortable connecting brand marketing with commercial execution and working across a diverse distributor network. The position is based in the United States, with primary location at 3WTC and additional locations in Chicago, Dallas, and Georgia. A graduate degree or MBA is preferred.

From the employer

Job Description :

Vice President, On-Premise Channel Lead

About Diageo

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

Scope:

The Vice President On-Premise Channel Lead has indirect leadership accountability for the field on-premise sales teams.

This position is responsible for leading the on-premise channel agenda and ensuring best-in-class execution across distributor partners and field sales organizations. This role serves as the primary connector between Brand Marketing, Commercial Leadership, and On-Premise Field Teams to translate brand strategies into executable channel plans that drive growth, visibility, trial, and share gains.

Responsibilities and Accountabilities

Channel Strategy Leadership:
- Develop and lead the U.S. On-Premise channel strategy aligned with Diageo's growth ambitions and brand priorities.
- Drive prioritization of investments, programs, and resources across the on-premise marketplace.
Ownership of On-Premise Picture of Success
- Define and implement the "Picture of Success" for the channel that elevate the consumer experience and strengthen Diageo's leadership position in the marketplace. This includes standards for:
  - Distribution and menu presence
  - Back-bar and shelf visibility
  - Feature activations and promotional execution
  - Cocktail strategy and menu placements
  - Consumer engagement experiences
  - Outlet segmentation and execution requirements
  - Premiumization and reserve portfolio activation
- Develop scorecards and KPIs that measure execution quality and business impact to ensure consistent execution standards across distributors, regions, and markets.
Field Sales Leadership:
- Provide direction and dotted-line functional leadership to on-premise field sales teams to ensure alignment against national priorities and execution expectations.
- Monitor execution quality, market performance, share growth, and program effectiveness.
- Provide regular performance updates and strategic recommendations to senior leadership.

Brand & Commercial Interface:
- Ensure Brand Marketing teams to translate brand strategies, campaigns, innovation launches, and consumer activations into actionable on-premise programs.
- Influence portfolio priorities and channel activation strategies to maximize return on investment.

Skills and Capabilities

Proven success influencing internal and external partners,
Strong customer/market strategies and execution plans
Strong financial acumen & execution metrics
Brilliant leadership skills
Effectively identifies and communicates high value opportunities
Proven experience working effectively within a matrix organization required
Resilience and adaptability to perform in high

Qualifications and Experience Required:

Graduate/MBA preferred
15+ years of commercial experience either within Diageo or similar beverage-alcohol company.
End-to-end commercial knowledge and end-to-end P&L experience
Direct on-premise/customer experience preferred
Experience working across a diverse beverage alcohol distributor network preferred
Distributor experience/management a plus

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Salary Range

$191,250 - $255,000 - $318,750

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Chicago Sales Office, Diageo North America Dallas Texas, Off Site Georgia

Job Posting Start Date :

2026-09-01