Regional Marketing Data Sourcing Lead

Diageo Open · verified Sep 9, 2026

Budapest Full-time Senior Marketing Analytics

Senior Marketing Analytics role at Diageo. Budapest · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll map regional data needs and availability across consumer, commercial and insights teams
You'll bring global data products into markets and help local stakeholders adopt them
You'll roll out predictive audience segments and testing across media, content and marketing effectiveness
You'll channel market feedback into priorities for improving marketing data products
You'll connect data with activation and measurement to support regional growth

What you bring

You understand data sourcing, consumer insights and measurement frameworks for data-led decisions
You've worked with large consumer datasets, CDPs and marketing technology ecosystems
You can build and put analytical models into use with measurable business impact
You know causal inference, incrementality testing and modern marketing measurement methods
You think strategically and commercially, turning data into usable insights and business results

Who this fits

This role suits a strategic, commercially minded data and marketing professional who can work across regional and local stakeholders. The permanent position is based in Budapest and supports EMEA markets from a newly forming hub. You'll work with colleagues across the world, with flexibility available to discuss how you manage wellbeing and priorities.

From the employer

Job Description :

Job Title: Regional Marketing Data Sourcing Lead
Location: Budapest

Contract Term: Permanent

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

About the Function

This newly forming Budapest-based Marketing Operations & MarTech Hub serves as a strategic execution engine for EMEA markets. Working across media, digital, data, content, websites, digital shelf and marketing effectiveness, the team enables consistent, high-quality marketing delivery across the region.

The Hub helps markets scale capabilities, simplify ways of working and continuously improve performance through shared expertise, standardised processes and regional collaboration.

About the Role

The purpose of the role is to operate at the centre of the region’s data ecosystem — clarifying regional data needs and availability, deploying global intelligence products into markets, and turning data into activation and measurement that drives growth.

Top Accountabilities

Articulate regional data needs and availability across consumer, commercial and insights, laddering up to global strategy.

Deploy and embed global data products into markets as the voice of global products with local stakeholders.

Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) with media, content, and marketing effectiveness.

Act as the feedback loop to marketing data on priority product optimisations.

About You

Strong understanding of data sourcing, consumer insights, and measurement frameworks to support data-driven decision making.
Experience working with large-scale consumer datasets, CDPs, and marketing technology ecosystems.
Proven ability to develop and deploy analytical models that deliver measurable business impact.
Knowledge of causal inference, incrementality testing, and modern marketing measurement approaches.
Strategic and commercially minded, with a focus on translating data into actionable insights and business outcomes.

Benefits

Unique Family Leave opportunity
We work without border - you will work with people from all over the world
You will deal with world class brand portfolio
Wide variety of thematic events, afterwork activities organized by employee communities
Product Allowance to purchase company products from the staff shop
We won the Fittest Workplace Award, of course we have a Gym
Urban legend is true, we do have a Rooftop Bar

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Budapest

Additional Locations :

Job Posting Start Date :

2026-09-08