Demand Generation Manager

Dash0 dash0.com Open · verified Aug 17, 2026

Remote Amsterdam Full-time Manager Demand Generation

Mid-level Demand Generation role at Dash0. Remote, European Union · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set paid-channel goals, allocate spend, and run acquisition across LinkedIn, Google Ads, Reddit, and emerging channels
Manage the paid agency and keep its recommendations connected to pipeline objectives
Run and improve multi-channel campaigns supporting inbound and outbound revenue motions
Refine landing pages, calls to action, and conversion paths to improve lead quality
Track CAC, CPL, ROI, and pipeline impact, then advise leadership on shifting budget

What you bring

Three to five years in B2B SaaS demand generation or paid marketing, preferably for technical buyers
Hands-on management of LinkedIn Ads and Google Ads campaigns with responsibility for spend
Experience briefing, evaluating, and directing an external marketing agency
Strong reporting and analysis skills, including CAC/LTV calculations and data-led budget choices
Landing-page conversion testing experience and familiarity with marketing automation and CRM platforms

Who this fits

You’ll suit this role if you want end-to-end ownership of paid acquisition, budget decisions, and performance analytics while working with an agency and internal revenue teams. The role is remote in Amsterdam, European Union, within a distributed, remote-first team. You’ll need excellent English and the ability to work independently; experience reaching developers or infrastructure audiences is helpful.

From the employer

About Dash0

Join Dash0 and help us define the future of observability. We are OpenTelemetry-native, building a delightful, simple, and AI-centric platform that eliminates vendor lock-in and meaningless toil. Shape a product that developers love—all with transparent pricing and cost-control built in.

The Opportunity

We're looking for a Demand Generation Manager to own our paid acquisition channels end-to-end — from strategy and budget allocation to execution, optimization, and reporting.

You'll be the connective tissue between our agency partner, our internal marketing team, and our revenue goals. This isn't a "set it and forget it" paid media role — you'll manage a meaningful budget, optimize conversion across the full funnel, and own analytics that tell us where to invest next. If you want to own a number and have the autonomy to figure out how to hit it, this is the role.

What You'll Do

Own Dash0's demand generation strategy across paid channels (LinkedIn, Google Ads, Reddit and emerging channels relevant to technical audiences), setting targets and managing budget allocation
Manage and hold our paid marketing agency accountable — reviewing performance, challenging recommendations, and ensuring alignment with pipeline goals
Plan, execute, and optimize multi-channel campaigns that drive qualified pipeline for both inbound and outbound GTM motions
Initiate and optimize landing pages, CTAs, and conversion flows to maximize lead quality and conversion rates across the funnel
Own demand gen reporting and analytics — CAC, CPL, channel ROI, pipeline contribution — and translate data into clear recommendations for budget reallocation
Forecast and manage the paid marketing budget, tracking spend efficiency and surfacing trade-offs to leadership
Collaborate closely with Revenue Marketing, Product Marketing, and Sales to ensure campaigns align with target segments, messaging, and sales priorities
Continuously experiment — A/B test ad creative, audiences, bidding strategies, and landing page variations to improve performance over time

What You Bring

3–5 years of experience in demand generation or paid marketing in B2B SaaS, ideally selling to technical buyers (developers, platform engineers, DevOps)
Hands-on experience managing paid campaigns across LinkedIn Ads and Google Ads, including budget ownership
Experience managing an external agency relationship — you know how to brief, challenge, and get the best work out of a partner
Strong analytical skills — you're comfortable building reports, calculating CAC/LTV, and making data-driven budget decisions
Experience with landing page optimization and conversion rate experimentation (A/B testing tools, CRO fundamentals)
Familiarity with marketing automation and CRM platforms (HubSpot experience is a strong plus)
Excellent communication skills in English; comfortable working autonomously in a remote-first, distributed team

Nice to Have

Experience marketing to developers, SREs, or infrastructure/platform engineering personas
Familiarity with the observability or cloud-native ecosystem (OpenTelemetry, Kubernetes, monitoring tools)
Experience with BI or analytics tools (e.g., Hex, Looker, or similar) for self-serve reporting
Experience in a high-growth, venture-backed startup environment

Why Dash0

This is a unique opportunity to help build a generational company. Dash0 is backed by top-tier investors including Balderton Capital, Accel and Cherry Ventures and led by a founding team with decades of experience in observability. We're in the middle of a massive growth phase after our Series B — and we're just getting started.

If you're looking for a place where a great product meets great people, where momentum is real and your impact is visible from day one — this is it.

What we offer:

Competitive salary & meaningful equity participation — you'll own part of what you're building
Flexible, remote-first work environment with offices in New York, Amsterdam, and Munich
€60/month phone & internet allowance
Location-specific benefits
Collaborative, fast-moving team culture with a builder mindset
Clear path for career growth and development
Direct access to founders and leadership