Creative Social Media Specialist

Key Responsibilities

1. Social Media Management

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  Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels.
  
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  Plan and maintain weekly and monthly content calendars.
  
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  Prepare captions, artwork, videos, links, and relevant information before publishing.
  
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  Schedule and publish content according to the approved plan.
  
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  Review published posts for accuracy and update content when new information is provided.
  

2. Creative Content

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  Develop content topics and creative ideas for CXM.
  
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  Write captions, headlines, hooks, calls to action (CTAs), and copy for artwork.
  
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  Develop concepts, storylines, and visual references for video content.
  
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  Monitor social media trends and adapt relevant ideas to fit the CXM brand.
  

3. Content Categories

• Market Update / Market News

• Trading Education / Beginner Content

• Promotion & Campaign

• CXM Products & Services

• Partner / IB Content

• Seminar / Webinar / Event

• Lifestyle / Engagement Content

• Short-form Video Content

4. English–Thai Translation & Localization

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  Translate documents and marketing materials from English into Thai.
  
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  Translate promotions, campaigns, announcements, emails, customer notices, and social media content.
  
  
  
  

5. Graphic & Video Coordination

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  Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen.
  
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  Source references and define the intended mood and tone.
  
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  Review artwork and video content before publishing.
  
  

6. Content Production Support

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  Prepare scripts, talking points, shot lists, and content briefs.
  
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  Coordinate with Coaches, Speakers, Sales, Partners, and the Production Team.
  
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  Support the production of Weekly Market Updates, educational clips, promotional videos, partner interviews, and office content.
  

7. Live & Webinar Support

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  Prepare artwork, captions, and promotional content.
  
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  Prepare session topics and speaker information.
  
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  Coordinate preparation for Facebook Live and Zoom Webinar sessions.
  
  

8. Promotion & Campaign Communication

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  Summarize promotions in clear, easy-to-understand language for Thai clients.
  
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  Prepare communication briefs for campaigns.
  
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  Verify campaign periods, eligibility, rewards, CTAs, and terms and conditions.
  

9. Social Media Monitoring & Reporting

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  Monitor reach, engagement, video views, and overall content performance.
  
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  Prepare weekly and monthly content performance summaries.
  

10. Competitor & Trend Research

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  Monitor competitors within the Forex, CFD, and trading market.
  
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  Analyze competitor content, promotions, and creative approaches.
  
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  Identify relevant trends and propose new content ideas for CXM Thailand.
  

11. Brand & Content Accuracy

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  Ensure content is aligned with CXM brand guidelines.
  
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  Verify market information, promotional details, figures, and other critical information before publishing.
  
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  Include risk warnings or disclaimers when required.
  
  

Qualifications / Requirements

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  Bachelor's degree in Marketing, Communication Arts, Digital Media, Advertising, or a related field.
  
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  Experience in Social Media, Content Creation, Creative Content, or Digital Marketing is an advantage.
  
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  Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
  
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  Basic proficiency in Canva and design or editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, or CapCut is an advantage.
  
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  Good understanding of Facebook, TikTok, and YouTube platform usage.
  
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  Strong Thai writing skills, with the ability to create captions, headlines, and social media copy.
  
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  Basic English reading and communication skills.
  
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  Ability to translate and adapt English content into Thai for marketing and social media purposes.
  
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  Creative mindset with the ability to develop content ideas, concepts, and references.
  
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  Strong attention to detail, particularly when checking copy, figures, dates, promotions, and information before publication.
  
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  Ability to collaborate effectively with Graphic Designers, Video Editors, Cameramen, Sales, and other relevant teams.
  
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  Ability to manage multiple tasks and work effectively under deadlines.
  
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  Strong ownership and follow-through, from receiving a brief through to content publication.
  
  

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