Growth & Social Media Manager

Blood sg.getblood.com Open · verified Sep 10, 2026

Hybrid Bangkok Full-time Manager Social Media

Mid-level Social Media role at Blood. Bangkok · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own Thailand’s TikTok, Instagram, Facebook, and emerging channels from planning through publishing
Make short-form videos yourself, including scripting, filming, editing, and fast trend responses
Run Meta and TikTok campaigns, test creative, manage spend, and shift budgets using performance data
Build a Thai creator network and manage influencers, UGC, comments, and customer messages
Connect organic and paid reporting while testing channels such as LINE OA, TikTok Shop, affiliates, and lives

What you bring

Two to four years growing social media for a consumer brand, creator business, or agency, with an account to show
Direct experience operating and optimizing Meta and TikTok Ads without relying on an agency
Hands-on TikTok and Reel production skills, supported by a portfolio of videos you made
Native Thai writing, familiarity with Thai meme and trend culture, and working English for regional collaboration
A bias toward action and comfort learning through rapid experimentation

Who this fits

You’ll suit a high-ownership role where you build Thailand’s social presence from the ground up and move quickly without complete certainty. You’ll work with a Thai audience and regional team from a hybrid role in Bangkok. The position suits someone comfortable making content, managing performance marketing, and speaking candidly about period care.

From the employer

Growth & Social Media Manager

Location: Bangkok

Experience: 2-4 years

Reporting to: Regional Head of Brand & Innovation

Who are we? (https://sg.getblood.com)

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.

Our products are sold across Singapore, Malaysia, Indonesia, and Thailand, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we're looking for / The role

We are looking for a Social Media Manager to bring Blood's voice to Thailand and build our social presence on the ground. You'll be the first social hire on our Thailand team, owning our TikTok, Instagram, and Facebook end-to-end: what we say, how we sound, what we post, and how fast we ride a trend. Period care in Thailand is a category full of whispers and euphemisms; your job is to make Blood the brand that talks about it the way your group chat does — honest, funny, and impossible to scroll past.

This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution.

Responsibilities:

1. Content Creation & Publishing (30%)

Own Blood Thailand's social channels end-to-end (TikTok, Instagram, Facebook, and wherever our audience goes next) — strategy, content calendar, creation, and publishing
Create scroll-stopping short-form content hands-on — script, shoot, and edit TikToks/Reels yourself using CapCut/Canva-grade tools, without waiting on an agency
Ride trends fast — spot a format in the morning, ship our version by evening — while building evergreen content pillars around period education, myth-busting, and product
Localize Blood's brand voice for Thailand — work within our brand guidelines and regional voice framework, translating it for Thai audience in natural, native Thai (not translated-from-English Thai)

2. Performance Marketing (30%)

Own Meta and TikTok Ads end-to-end and hands-on — budgets, campaign structure, audience and bidding strategy, creative testing — run as ongoing experiments, not set-and-forget spend
Own the full funnel across both online and retail: turn top-performing organic content and UGC into paid creative that lowers CAC online and drives shoppers to Watsons shelves
Report on ROAS, CAC, and spend efficiency by platform — and reallocate budget to what the data says

3. Influencers & UGC (15%)

Source, brief, and manage Thai micro-influencers, KOLs, and UGC creators; build a repeatable creator pipeline that feeds both organic and paid

4. Community Management (15%)

Reply to comments and DMs in-voice, turn customers into advocates, and make our comment section a place people screenshot
Be the voice of the Thai consumer internally — feed community insights back into product, campaigns, and launch plans

5. Analytics, Experiments & New Channels (10%)

Track one view across organic and paid — growth, engagement, ROAS, CAC, content-to-site traffic
Test new formats, platforms, and collab ideas (LINE OA, TikTok Shop, affiliate creators, lives) — kill fast what doesn't work, scale what does

Ideal candidate:

2-4 years running social media for a consumer brand, creator, or agency — with an account you grew and can show us (personal pages count)
Hands-on fluency in Meta and TikTok Ads — able to run and optimize campaigns directly, not just brief an agency
A maker, not just a manager — comfortable on both sides of the camera, with hands-on editing skills and a portfolio of TikToks/Reels you made yourself
Chronically online in the best way — fluent in Thai meme culture, trend cycles, and what makes people share something
A sharp writer in native Thai with working English for the regional team, able to be funny about a topic most brands are awkward about — and unafraid of the word "period"
Entrepreneurial, zero-to-one mindset with a strong bias to action — you'd rather post, learn, and iterate than wait for perfect