Marketing Lead (Fixed Term Contract 12 months) RC203

Location London or Milton Keynes Working hours Full time Contract type/duration: Fixed Term Contract 12 months Band: 2.1 Salary: £32,805- £47,442 (Dependent on office location and proven ability)
Reporting to: Senior Marketing Manager – Digital, Audiences & Data Closing date: 2nd of November 2026

The Role

We’re looking for an experienced, hands-on Digital Marketing Lead to join our fast-paced Marketing & Communications team for a maternity cover contract. This is a highly practical digital marketing role with responsibility for the day-to-day delivery and optimisation of CPC's email marketing, HubSpot automation, website, organic and paid social media campaigns and digital performance reporting. This is not a ‘ticking over’ maternity cover as we are looking for someone who can drive improvements, modernise our content, optimise our processes and deliver an excellent experience for our prospects and customers. Working closely with the Senior Marketing Manager – Digital, Audiences and Data, you will turn organisational and campaign priorities into effective digital activity, ensuring campaigns are delivered accurately, on time and to the right audiences. You will grow and engage audience across the target segments and markets by promoting our funding opportunities, events, videos, reports, projects and other content. You will build and schedule emails, create HubSpot workflows and campaign reports, create webpages, be responsible for social content, set up and optimise paid LinkedIn campaigns, and analyse performance using HubSpot and GA4. As part of the marketing team, you will be responsible for delivering strategies and plans that build brand awareness, increase engagement, and ultimately lead to commercial opportunities. Key responsibilities

• Deliver and optimise Connected Places Catapult’s digital marketing activity across email, website, organic social media and paid campaigns.
• Support the delivery of email campaigns in HubSpot, including audience setup and segmentation, email building, testing, scheduling, personalisation and quality assurance.
• Manage the organisation-wide email marketing schedule, coordinating campaigns and audience communications.
• Create, edit and publish website content, landing pages, forms, events, opportunities and campaign pages, applying SEO and accessibility best practice.
• Manage organic social media channels, including content planning, scheduling, publishing and performance optimisation.
• Set up, manage and optimise paid LinkedIn campaigns, including audiences, budgets, creative testing and conversion tracking.
• Monitor and report on audience growth, engagement, conversions, campaign performance and other key marketing KPIs.

Essential experience and skills

• Strong hands-on experience delivering multi-channel digital marketing campaigns.
• Confident and experienced HubSpot Marketing Hub user
• Strong understanding of audience segmentation, lists and CRM-based targeting
• Experience setting up and managing HubSpot campaigns and building campaign performance reports and dashboards
• Confidence managing and growing social channels, particularly LinkedIn
• Excellent attention to detail, particularly when managing email campaigns and digital publishing
• Creative thinker – with the ability to craft engaging, catchy and intelligent copy that appeals to the right audience at the right time
• Excellent planning, project management and organisational skills with the ability to manage multiple campaigns and deadlines
• Demonstrable experience running paid and organic social media campaigns that result in increased engagement, conversion rates and website traffic
• Demonstrable experience implementing digital marketing tactics that result in improved: website rankings, website metrics and UX
• Demonstrable experience building and deploying email marketing techniques that result in higher open and click through rates.

Hands on experience in:

• WordPress
• Hubspot
• GA4
• LinkedIn Campaign Manager
• YouTube
• Microsoft dynamics (or similar CRM/ERP system),

Desirable:

• Experience working in transport, technology, and/or built environment industries or public-sector environment.
• Experience working on issues such as climate change, regional inequality, technology
• Experience with account-based or highly targeted B2B marketing campaigns.
• Working knowledge of SEO and digital accessibility best practice.
• Experience managing freelancers or agencies

Employment here is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, colour, religion, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make all reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.