Branch Marketing Lead - 12-Month Fixed-Term Contract (Maternity Cover)
At a glance
Senior General Marketing role at REXEL. Dublin · full-time.
Pay not stated Marketing Lead salary
growthroles summary, based on the employer's posting.
What you'll do
- Run HubSpot campaigns, workflows, email journeys and customer segments across the branch network
- Build email campaigns and tailored customer messages, keeping mailing lists and customer records accurate and GDPR-compliant
- Support product launches, supplier promotions and campaign content for email, web and sales materials
- Track campaign results, then share reports and recommendations to guide future activity
- Visit branches to help activate campaigns and maintain brand standards
What you bring
- At least two years in marketing, campaign management or channel marketing
- Practical HubSpot experience, including CRM, email marketing and campaign reporting
- Experience running email campaigns and customer communications, and working with stakeholders and suppliers
- A full driving licence, readiness to travel to branches, and fluency in spoken and written English
Who this fits
This senior marketing role suits someone who can manage campaigns and coordinate across Sales, Purchasing, Operations, branches and suppliers. It is an onsite role in Dublin, offered as a twelve-month maternity-cover contract. Branch travel is required, with around half to three-fifths of working time on the road.
From the employer
Join Rexel/Kellihers Electrical, Ireland’s leading electrical wholesaler.
We are recruiting a Branch Marketing Lead for our Rexel HQ.
The successful candidate will support the delivery of targeted marketing campaigns across the Kellihers Electrical branch network with a strong focus on HubSpot CRM, customer communications, email marketing and campaign personalisation. Based in the Marketing team, this role works closely with Sales, Purchasing and Branch Teams to drive customer engagement, lead generation and sales growth.
Key Accountabilities:
- Manage HubSpot CRM campaigns, workflows, email journeys and customer segmentation.
- Develop and execute email marketing campaigns and personalised customer communications.
- Maintain mailing lists, customer data and GDPR compliance.
- Support product launches, supplier campaigns and promotional activities.
- Create marketing content including emails, web content and sales collateral.
- Monitor campaign performance and provide reports and recommendations.
- Conduct branch visits to support campaign activation and brand compliance.
- Work closely with Sales, Purchasing, Operations and Supplier partners.
- Support customer engagement and lead generation initiatives.
Essential Experience:
- 2+ years' experience in a marketing, campaign management or channel marketing role.
- Hands-on experience using HubSpot.
- Experience managing email marketing campaigns and customer communications.
- Experience working with multiple stakeholders and suppliers.
- Strong project management and organisational skills.
- Full driving licence and willingness to travel to branches as required (50–60% on the road).
Technical/Functional Skills
- Strong knowledge of HubSpot CRM, email marketing and campaign reporting.
- Excellent communication and stakeholder management skills.
- Good analytical and problem-solving abilities.
- Strong attention to detail and ability to manage multiple priorities.
- Good IT skills (Word, Outlook, Excel, PowerPoint).
- Fluency in English, both written and spoken.
Desirable
- Experience within B2B marketing.
- Experience in wholesale, distribution, construction or industrial sectors.
- Experience using Power BI, Google Analytics or similar reporting tools.
Benefits:
- Additional leave
- Bike to work scheme
- Company events
- Company pension
- Employee assistance program
- Employee discount
- On-site parking
- Private medical insurance
- Sick pay
- Store discount
At Rexel we welcome people from all backgrounds with diverse perspectives and experiences. Our goal is to create a workplace where everyone feels respected and empowered to succeed as we understand that our success and innovation is enhanced by an inclusive and diverse workforce.
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