Marketing Manager - Cards Acquisition 12 Month Fixed Term Contract
At a glance
Manager-level General Marketing role at Cba (CommBank Careers). Sydney CBD Area · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn business goals and customer insights into data-led marketing plans and campaigns for credit card acquisition
- Plan and run campaigns across ATL and BTL, from briefing and production through launch and post-campaign review
- Coordinate product, analytics and digital partners on go-to-market plans and customer communications
- Measure campaign results, connect performance to business goals and recommend improvements
- Track marketing spend against budget and keep messaging consistent across customer channels
What you bring
- You have delivered integrated campaigns across ATL and BTL, owning strategy, production and execution
- You can assess campaign metrics, improve performance and show returns on marketing investment
- You can choose research and analysis methods that turn data into practical customer and business insights
- You build effective relationships with internal and external partners through clear written and verbal communication
Who this fits
This is a manager-level marketing role focused on credit card acquisition, with a twelve-month fixed term. It suits someone comfortable owning several campaigns and coordinating across teams.
From the employer
Marketing Manager - Credit Cards Acquisition
12 Month Fixed Term Contract
Do work that matters
We have a fantastic opportunity to join a fast-paced marketing team with a culture built on energy, pace, commitment, and curiosity. Want to work in an environment with a strong foundation built on digital, data and innovative tools? Are you an Acquisition marketer who has experience in delivering effective, customer-centric campaigns?
See yourself in our team
Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.
Our wider team directly supports the Product Domains in the Retail Bank to deliver both the marketing and product priorities. We partner closely with other CommBank Marketing CoEs including Brand & Creative, Media, and Customer Insights and Research.
The Marketing Manager, Credit Card Acquisition sits in the Consumer Marketing team, reporting directly to the Senior Marketing Manager, Credit Cards for the Consumer Finance portfolio.
Your direct team supports the Credit Cards crew – dealing with the end-to-end marketing and communications across ATL and BTL channels to ensure we acquire and engage Credit Card customers.
On any given day, you will:
- Translate business objectives into marketing communications strategies and campaigns that are driven by data and insights.
- Develop and project manage campaigns that deliver business objectives, raise consideration, drive product cross sell and/or improve customer NPS and retain customers.
- Influence core partners (across product, customer data & analytics, and digital) via membership in cross functional agile teams, to develop and deliver go-to-market plans and customer communications strategies to meet business and customer objectives.
- Drive the management, execution, delivery and post campaign reporting for BAU and large scale go-to-market marketing initiatives including briefing, campaign execution, delivery and PIR.
- Ensure all marketing campaigns support and promote the CommBank brand and reputation, as well as enhance the customer experience.
- Build robust analysis and reporting of all delivered campaigns and activity to demonstrate marketing contribution back to the business, providing insights for tracking to key business objectives and results, and recommendations for continuous improvement.
- Manage expenditures to agreed budget and demonstrate budget governance.
- Uphold brand voice and messaging consistency across all customer and communication channels.
- Adhere to the Code of Conduct. The Code of Conduct sets the standards of behaviour, actions, and decisions we expect from our people.
We’d love to hear from people who have:
- Experience with end-to-end, integrated campaign delivery across ATL and BTL channels with accountability across strategy, production and execution.
- Strong background in Acquisition/ Performance Marketing is highly advantageous. Previous Marketing experience in Financial Services or Credit Cards is a plus.
- A forward-thinker who takes ownership, can manage multiple projects independently and approaches challenges with a proactive, can-do mindset.
- Commercial acumen and ability to track, optimise and demonstrate ROI/ROMI from campaign metrics.
- Be able to identify the most appropriate analytical and research frameworks to turn data into actionable insights.
- Ability to build strong relationships with both internal and external stakeholders to create positive outcomes through strong verbal and written communication skills.
- Creative thinker with a growth mindset, passionate about delivering impactful and differentiated marketing.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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