Senior Marketing Manager - 12 month contract
At a glance
Senior General Marketing role at Cba (CommBank Careers). Sydney CBD Area · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape the launch plan for a new card offer, balancing customer acquisition and engagement with business goals
- Use customer research to pinpoint needs and pain points, then turn them into a clear value proposition
- Coordinate teams across product areas to align customer plans and initiatives
- Guide agile teams through launch activity, testing and adjustments to improve customer results
- Track performance by product line, sharing progress, lessons and recommended next steps
What you bring
- You bring substantial credit card or financial services marketing experience, or have owned products in those areas
- You have at least eight years in consumer finance marketing
- You can build launch strategies and use customer data to explain opportunities, influence decisions and connect campaigns to business results
- You have led stakeholders across product, analytics and digital, and understand ROI and campaign measures
- You have managed people, as this role includes one direct report
Who this fits
This senior role suits a marketer or product owner with consumer finance experience who can lead strategy, stakeholder work and a direct report. It is a twelve-month fixed-term contract based in Sydney CBD, with at least half of each month spent connecting in the office.
From the employer
Senior Marketing Manager – Cards Acquisition
12 Month Fixed Term Contract
See yourself in our team
Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.
We have a fantastic opportunity to join a fast-paced marketing team with a culture built on energy, pace, commitment, and curiosity. Want to work in an environment with a strong foundation built on digital, data and innovative tools? Are you passionate about helping customers understand their credit options to support their everyday life as well as support their aspirational goals?
The Senior Marketing Manager, Cards Acquisition sits in the Consumer Marketing team, reporting directly to the Executive Manager, Consumer Finance Marketing for the Consumer Finance portfolio.
Do work that matters
- Build the go-to-market strategy for a new Card proposition, delivering on business and customer goals, with a focus on customer acquisition and engagement.
- Generate and leverage customer insights to identify core strategic customer challenges/opportunities/pain points to help shape the development of relevant and simple Customer Value Proposition.
- Be customer-obsessed in partnering across product portfolios to integrate customer strategies and initiatives.
- Collaborate with cross-functional agile teams to deliver go-to-market plans and continuously test and iterate to achieve customer outcomes.
- Lead holistic reporting by product line, including results on business objectives, key learnings and next steps.
We want to hear from you if this sounds like you:
- Deep knowledge and experience in credit cards and/or financial services as a marketer or product owner.
- Highly strategic with experience in designing go-to-market strategies that are simple, cohesive, and exhibit the most optimal channel media mix to deliver desired business outcomes.
- Insights driven with ability to use data to tell stories, influence decision-making, and develop marketing initiatives, all while connecting activity to business opportunities/challenges.
- Strong stakeholder management skills with all elements of the value chain including product / data and analytics / digital etc.
- Strong business acumen and understanding of ROI/ROMI and campaign metrics
- Creative thinker with problem-solving/growth mindset
- People leader experience, as this role will manage 1 direct report
- 8 years + experience in consumer finance marketing preferred.
If this sounds like your next career opportunity, please apply now!
Working at CommBank
At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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