Pet&EC | Trade Marketing (Excellence) Specialist
At a glance
Mid-level Trade Marketing role at Colgate-Palmolive. Tokyo.
Pay not stated Trade Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Put the retail-environment strategy into action across home center, pet shop, e-commerce, and breeder channels
- Lead customer-development programs, monitor key plans, and improve results through KPI and promotion analysis
- Create physical and digital store materials, including planograms, using POS, ID-POS, and Intage SRI data
- Plan store visits, coordinate field merchandisers and pet territory managers, and improve field execution
- Work with agencies and internal teams on customer plans, reporting, budgets, and related administration
What you bring
- A bachelor’s degree and at least five years in sales, customer development, trade, retail, or customer marketing
- Strong knowledge of retail environments, customers, shoppers, and categories to build customer plans
- Experience with POS, ID-POS, promotion ROI, campaign analysis, and planograms
- Project leadership, financial planning, forecasting, and cross-functional collaboration skills
- Working ability with Google Workspace, Microsoft Office, and Intage SRI
Who this fits
This role suits someone who can lead projects without direct reports and collaborate across Customer Development, Brand Marketing, Customer Service and Logistics, and Finance. You’ll work in Tokyo, travel up to twenty percent for store checks and customer meetings, and may receive relocation support within Japan.
From the employer
Relocation Assistance Offered Within Country
Job Number #175403 - Tokyo, Tokyo-To, Japan
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Job Summary
Responsible for implementing RE(Retail Environment) strategy and action for Home Center, Pet Shop, e-Commerce and Breeder channels.
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Execute and track 7P strategy and actions at each RE
Responsible for leading and supporting RCD(Retail Category Development) for Home Center, Pet Shop, e-Commerce and Breeder channels.
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Create in-store tools (POP / Leaflet / etc)
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Execute and track key customer actions
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Analysis and measuring data and promotions
Responsible for leading Field Succession for Home Center, Pet Shop, e-Commerce and Breeder channels.
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Build and track Store coverage plan for Pet territory manager and Field Merchandiser
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Manage Field merchandising agency
Duties and Responsibilities
10%
support implementing RE strategy
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Communicate effectively with the CD team to support the implementation and ensure them understands of the 7P strategy and action plans (ex.explain the strategy, clarify the actions and providing necessary training & education)
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Work closely with CD, find barriers and solutions for the improvement of their actions
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Track the KPIs of the 7P strategy and actions, inform the issues and opportunities for optimization
40%
Lead and Support RCD
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Manage key customer programs such as Field Merchandiser and Nutrition Consultant
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Work closely with CD, find barriers and solutions for the improvement of their actions
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Support JVC planning and business reporting to the key customers
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Track the KPIs of the key customer plans, inform the issues and opportunities for optimization
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Analysis promotion and Campaign ROI across focus Channels and establish feedback to optimize.
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Create in-store tools including digital (POP / Leaflet / etc) and communicate with agencies.
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analysis and creating a Planogram.
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(Analysis of POS data and ID-POS, Intage SRI data )
40%
Lead Field succession
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Build and track store visit plans. Conduct analysis to achieve appropriate results and implement improvement plans.
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Build appropriate communication with the field merchandiser agency to implement optimal field plans.
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Communicate with PTM (pet territory manager) to implement optimal field plans.
10%
Others
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Administrative work associated with the areas of responsibilities
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Follows the other requests of the supervisor within the area of responsibilities
*This is not an exhaustive list of duties or functions.
Education/ Experience Requirements
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BA degree.
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5+ years experience in similar roles in sales / customer development and trade / retail / customer marketing.
Skills/Knowledge
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Skill set to implement RE strategy and customer plans based on deep understanding of respective REs, customers, shoppers and category.
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Analytics skills (POS / ID-POS / Promotion ROI / Campaign)
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Planogram.
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Strong project management / leadership skills which will enable cross-functional collaboration to develop and deliver robust commercial plans.
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Analytics and financial skills to lead budget planning, customer planning and forecasting
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Multifunctional capacity and flexibility to deal with ambiguous situations
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Google Slides, Sheets, Docs; Microsoft PowerPoint, Excel, Word; Intage SRI
Key competencies we value at Colgate Global
Leadership Competencies:
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Strategy/Vision
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Effective Execution
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Consumer/ Customer Focused
Functional Competencies:
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Shopper and Category Centric - RE / Service Provider / Customer Strategy
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Commercial - Financial Proficiency & Pricing Excellence
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Analytical - Insights & Analytics
Working Relationships (Key partnerships and report line)
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Does this position supervise: No, possibly lead a cross functional project team
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Report to CD Excellence manager
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Will work closely with Customer Development, Brand Marketing, Customer Service & Logistics and Finance
Travel Requirements
Expected percentage of travel: Up to 20% -Regular store check, customer meeting participation
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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