Specialist Trade Marketing
At a glance
Mid-level Trade Marketing role at Hasbro. Brazil; São Paulo, São Paulo, Brazil.
Pay not stated Trade Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape Fashion and Pre-school brand plans through portfolio choices, pricing and trade communications to support revenue and profit
- Set portfolio recommendations for each brand and channel across main-line and exclusive products
- Review monthly point-of-sale and sell-in results by brand, then identify ways to improve performance
- Coordinate brand communications with trade marketing, licensing and location-based entertainment plans and events
- Represent marketing in forecast meetings with sales, finance and operations, and help teams focus their work
What you bring
- You can assess brand performance using point-of-sale and sell-in results
- You can develop portfolio recommendations by brand and channel for main and exclusive lines
Who this fits
This mid-level role suits someone who can shape brand plans and work across marketing, sales, finance and operations. The role is based at the São Paulo office, with onsite work Tuesday through Thursday and the option to work remotely or onsite Monday and Friday.
From the employer
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Job Overview
Drive 360 Brand Plans for the Fashion and Pre-school brands to maximize Hasbro's profitability and revenue through portfolio management, price strategy, and trade and communication briefings.
Location and Work Arrangement
This role is based at our São Paulo, Brazil office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.
What You'll Do
- Achieve brand growth & profitability aligned with annual budget plan
- Deliver accurate portfolio recommendations by brand and channel for the main line and exclusives line.
- Effectively launch communication brand plans aligned with Trade&Marketing manager / Licensing and Location-Based Entertainment (LBE) experiences and events
- Monitor brand performance monthly (point of sale and sell-in by brand) and identify improvement opportunities for each brand.
- Advocate of brand strategy for Sales, Media, Trade & E-com team considering consumer and customer needs
- Lead Marketing's participation in the Forecast Consensus Meeting with the Sales, Finance, and Operations teams
- Influence stakeholders and help the team prioritize tasks.
- Lead contact with regional/global team for the main brand's topics
- Support the director with strategict reports and analysis about the brands
Who We Are
We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.
Hasbro About the Company – Hasbro
Wizards of the Coast Who We Are – Wizards of the Coast
Equal Opportunity
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
Accommodations
If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
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