Marketing Lead / Product Marketing Manager
At a glance
Senior Product Marketing role at Clera. Berlin · full-time · €75,000–€120,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape positioning, messaging, and stories that make a technical product clear and conversion-focused
- Lead launches for products, features, customer segments, and international markets
- Build growth programs across organic and paid channels, then use pipeline results to guide testing
- Create sales decks, enablement content, case studies, and video testimonials for product marketing
- Use AI and automation tools to speed execution and generate inbound growth
What you bring
- For the Marketing Lead track, bring at least four years owning growth or marketing with meaningful budget responsibility
- For Product Marketing, bring at least three years in B2B product marketing, preferably at a startup or scaleup
- Show that you can translate complex technical products into language customers understand
- Bring native or fluent German plus professional English for either role
- Hold a strong academic background in business, marketing, or a related field from a well-regarded university
Who this fits
This suits a hands-on senior marketer who can build repeatable growth systems, lead launches, and explain technical products clearly. You may fit either a full-funnel Marketing Lead path or a Product Marketing path focused on positioning and enablement. The role is on-site five days a week in Berlin, Germany, and visa sponsorship is unavailable.
From the employer
About the Role
This is a dual-track opening for two closely related marketing seats: a Founding Marketing Lead who will own and scale the full marketing engine end-to-end, and a Product Marketing Manager who will own positioning, launches, and sales enablement. Both roles sit at the heart of an early-stage AI voice platform serving B2C enterprises, and together they will define how a technically sophisticated product is communicated to the market.
What You'll Do
Define positioning, messaging, and storytelling that makes a complex technical product memorable and conversion-focused.
Lead go-to-market launches for new products, features, segments, and markets including international expansion.
Marketing Lead: own marketing strategy, budget, and KPIs; build a repeatable growth playbook across organic and paid channels; hire and scale the marketing team.
Product Marketing: create sales decks, enablement materials, case studies, and video testimonials; own product messaging on the website; run competitive and market intelligence.
Leverage AI and automation tools to accelerate marketing execution and inbound growth.
Continuously test new channels and use data and pipeline impact to drive decisions.
What We're Looking For
Marketing Lead: 4 or more years in growth or marketing with full functional ownership and meaningful budget responsibility, ideally as an early hire at an early-stage company.
Product Marketing: 3 or more years of B2B product marketing experience, ideally at a startup or scaleup.
Proven ability to simplify complex technical products into clear, compelling language.
Strong academic background from a well-regarded university in business, marketing, or a related field.
Experience that spans at least one early-stage startup plus meaningful time at a scaleup or established company.
Early-career consulting or similarly rigorous analytical experience is a strong plus.
Track record of building and leading a marketing team while staying hands-on operationally.
Experience leading launches into new segments or international markets.
Deep familiarity with AI and automation tools applied to marketing execution.
Demonstrated 0-to-1 build and subsequent scale experience with repeatable growth playbooks.
Refined taste, high agency, and a clear, trustworthy, visionary communication style.
Native or fluent German and professional English are required for both roles.
Compensation & Benefits
Salary range: 75,000 to 120,000 EUR annually, depending on seniority and experience. Visa sponsorship is not available for these roles.
Location
On-site, five days a week in Berlin, Germany.
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