Head of Product Marketing

Clera getclera.com Open · verified Oct 28, 2026

Remote Worldwide Full-time Director Product Marketing

At a glance

Director-level Product Marketing role at Clera. Remote · full-time.

In listing Product Marketing salary

RoleProduct Marketing

SeniorityDirector

LocationWorldwide

WorkplaceRemote

EmploymentFull-time

PostedOct 27, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Connect technical product capabilities to customer value through clear positioning and messaging
Set communications priorities and shape launch stories around audiences, customer problems, messages and proof
Create and edit material for web, email, blogs, social, presentations, scripts and sales use
Interview customers and work with Sales and Customer Success to uncover buying motivations and customer language
Guide content and video, support executive posts and appearances, and build sales narratives for different product detail levels

What you bring

At least seven years in product marketing, communications or storytelling for complex products such as AI, enterprise software or legal technology
Background in law, legal tech, legal journalism or marketing to legal buyers, with insight into how lawyers assess products
Strong writing and editorial judgment, plus experience with positioning, launches, customer research and sales enablement
Experience directing content and video, including willingness to present on camera

Who this fits

This founding director role suits someone who can set direction while staying close to writing, customer research and cross-team work. The job is remote within the United States, with substantial Eastern Time overlap and periodic travel. Visa sponsorship is unavailable.

From the employer

About the Role

As the founding Head of Product Marketing at a healthtech company, you will shape how complex AI and legal technology is explained to customers and the broader market. Reporting to the Head of GTM, you will set the product marketing direction and work closely with executive, product, engineering, sales, and customer teams.

What You'll Do

Develop differentiated positioning and messaging that connects technical capabilities to clear customer value.
Own the editorial calendar and set priorities for the company's communications.
Shape product launch narratives, including the audience, problem, messaging, and proof points.
Write and edit content across web, email, blogs, social, presentations, scripts, and sales materials.
Partner with executives to develop posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Customer Success to understand buying motivations and customer language.
Direct video and content strategy, define creative hooks, and present on camera when needed.
Develop sales enablement narratives that explain products at different levels of detail.
Monitor competitors and the AI market, and use performance marketing insights to refine messaging.
Coordinate agencies and specialists while maintaining strategic direction.

What We're Looking For

7 or more years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how lawyers evaluate and buy products.
Strong writing and editorial judgment, and the ability to make complex technology accessible without oversimplifying it.
Experience owning product positioning, launches, customer research, sales enablement, and cross-functional execution.
Experience directing content and video, including comfort presenting on camera.
Familiarity with modern AI tools and interest in AI architecture, legal workflows, and customer needs.
Experience with performance marketing, creative optimization, journalism, or a legal background that transitioned into marketing is beneficial.