Head of Global Product Marketing - San Francisco
At a glance
Director-level Product Marketing role at Plaud. San Francisco · full-time · $200,000–$310,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set product positioning, message architecture and pricing recommendations across the AI hardware and software range
- Build product-specific messaging with brand, then equip regional teams to activate it without central rewrites
- Run major launches from product naming and reviewer outreach through marketplace readiness and ongoing support
- Track wins, losses and feature gaps, then shape counter-positioning across Amazon, search, reviews and AI assistant answers
- Work with legal to verify product claims, and advise product teams on roadmap opportunities from market feedback
What you bring
- At least ten years in product marketing, including five years managing a team of at least five PMM professionals
- You have led two or more complete hardware or hardware-plus-software launches, from positioning through conversion and sustain
- You have managed PMM across markets, built regional messaging systems and priced a hardware-plus-subscription offering
- You can explain AI model features accurately and support claims with win-loss, conversion and competitive evidence
Who this fits
This director-level role suits an experienced product marketing leader who has led global teams and launches for consumer technology, AI or hardware products. You’ll work in a hybrid setup in San Francisco, with at least three office days each week.
From the employer
About Plaud Inc.
Plaud is building the real-world AI interface for professionals to amplify intelligence, elevate productivity and performance, loved by over 2,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud captures, structures, and compounds the intelligence generated in conversations — so humans can think better, decide faster, and execute with clarity.
Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With full ISO 27001, ISO 27701, SOC 2, GDPR, EN18031, and HIPAA compliances, Plaud is committed to the highest standards of data security and privacy protection.
To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, Linkedin, and YouTube
Why You Should Join Us
Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.
Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
Define the next-gen paradigm for human-AI interaction.
Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.
Work with passionate teammates who value innovation, collaboration, and customer success.
Grow your career in a culture that champions continuous learning and fast career development.
Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.
About the role
Plaud is looking for a leader to run global product marketing for our ecosystem of AI hardware and software. You'll own positioning, messaging, and go-to-market across every launch, connecting product truth to brand narrative at global scale.
You'll turn the roadmap into category-defining launches and win the comparison moments where buyers decide, while leading and scaling the global PMM team across product lines and regions.
Mission
Own how Plaud's products are positioned, launched, and proven in market.
What you will do
Own global positioning, messaging architecture, and pricing input across the full AI hardware and software portfolio
Build the message house for each product with brand strategy, and hand activation-ready frameworks to regional partners that don't require central rewrites
Lead end-to-end launch strategy and execution for tier-one products, from naming and embargo strategy through reviewer seeding, marketplace content readiness, and sustain, benchmarking every launch against the best consumer AI hardware releases
Run the competitive program: win-loss reading, feature-gap tracking, counter-positioning, and comparison-surface strategy across Amazon PDPs, search, YouTube and Reddit reviews, and AI assistant answers
Own claims substantiation with legal, so every stat, superlative, and market-position claim is cleared before use, and maintain the governance workflow as the portfolio and claim volume grow
Partner with product on roadmap input: what the market rewards and where the category gaps sit
Lead and scale the global PMM team: set the operating model, develop team members, and serve as the cross-functional authority connecting roadmap to brand narrative and regional activation
Qualifications
10+ years in product marketing, including 5+ years leading a PMM team of 5 or more at a consumer tech, AI, or hardware company
Ownership of at least two full hardware or hardware-plus-software launch cycles, end to end (not campaign support), from positioning through day-one conversion surfaces and sustain
Experience positioning products in a category under active competitive attack, with real counter-positioning discipline rather than category-leader messaging alone
Experience managing PMM across multiple markets with regional activation partners, and building messaging systems regions can run without central rewrites
Experience pricing and packaging a hardware-plus-subscription model, and an understanding of the trade-offs between device margin, subscription attach, and perceived value
Strong positioning craft: segmentation, jobs-to-be-done, message hierarchy, and proof-point architecture
Launch mechanics fluency: reviewer seeding, embargo strategy, retail and marketplace content readiness, and day-one conversion surfaces
Competitive intelligence fluency: win-loss reading, feature-gap tracking, and counter-messaging discipline, plus familiarity with platforms like Crayon and Klue
The ability to explain model-driven features accurately without overclaiming
An evidence-led approach with executives: you bring win-loss data, conversion analysis, and competitive benchmarks rather than opinion, and you can hold the line between what the product does and what marketing wants to say, even under pressure from product or brand stakeholders
Preferred Qualifications
Experience with AI-feature products: explaining model-driven capabilities to reviewers, press, and retail partners, and navigating the legal review that comes with AI performance claims
Hands-on depth in comparison moments: optimizing Amazon PDP content, mapping search intent to messaging, and influencing how AI assistants surface product answers
A track record of translating founder or engineering conviction into positioning the market accepts, ideally somewhere the product and marketing teams had real tension to resolve
What we offer
Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup.
Competitive Compensation: $200K-$310K base salary+performance bonus+Equity.
Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
Retirement Planning: 401(k) plan for full time employees with company matching.
Paid Time Off: Unlimited PTO, plus 13 paid holidays.
New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender.
Hybrid Office: Minimum of 3x in office per week.
Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
Perks: Best office equipment. Annual offsites. Free office drinks and snacks. Commuter Benefits.
Plaud is and will continue to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
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