Head of Product Marketing
At a glance
Director-level Product Marketing role at Clera. Remote · full-time.
In listing Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn complex technical capabilities into clear positioning that shows customers what sets the product apart
- Set editorial priorities and steer the narrative across the company's marketing channels
- Shape launch stories around the buyer problem, intended audience, key message and supporting evidence
- Write and edit web, email, social, presentation and sales content, including executive posts and videos
- Talk with customers about buying motivations, then use those insights to guide sales tools and video production
What you bring
- At least seven years in product marketing, communications or storytelling for AI, enterprise software, legal technology or a similarly complex product
- Background in legal practice, legal technology or another listed legal field, with insight into how legal buyers assess products
- Strong writing and editorial judgment, plus ownership of product positioning, messaging and launches
- Experience researching customers, equipping sales and directing content or video, including on-camera presenting
- Experience aligning product, engineering, sales, customer success and agencies while keeping strategic direction, plus skill with modern AI tools
Who this fits
This founding director role suits someone ready to set product marketing direction while staying hands-on with messaging, launches and content. The position is remote within the United States, requires substantial Eastern Time overlap and includes periodic travel. Visa sponsorship is unavailable.
From the employer
About the Role
As the founding Head of Product Marketing, you will shape how an AI and legal technology company explains its products to customers. Reporting to the Head of GTM, you will work with executives and teams across Product, Engineering, Sales, and Customer Success to turn complex technology into clear, trusted messaging.
What You'll Do
Develop positioning and messaging that translate technical capabilities into simple, differentiated customer value.
Own the editorial calendar and set priorities for the company's marketing narrative.
Build launch narratives by defining the customer problem, audience, messaging, and supporting proof.
Write and edit content across web, email, social, presentations, sales materials, and other channels.
Partner with executives to develop posts, videos, panels, and interviews, and present on camera when appropriate.
Interview customers and collaborate with Sales and Customer Success to understand buying motivations and customer language.
Direct video and content production, including topics, speakers, and creative hooks.
Create sales enablement materials that explain products at different levels of detail.
Monitor competitors and the AI market, and partner with performance marketing to refine messaging based on results.
What We're Looking For
At least 7 years of experience in product marketing, communications, or storytelling in AI, enterprise software, legal technology, or a similarly complex product environment.
Experience in legal practice, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how legal professionals evaluate and buy products.
Strong writing and editorial judgment, with experience owning product positioning, messaging, and launches.
Experience working across product, engineering, sales, customer success, and external agencies while maintaining strategic direction.
Experience with customer research, sales enablement, and directing content or video production, including presenting on camera.
Curiosity about AI architecture and infrastructure, and proficiency with modern AI tools.
Compensation & Benefits
Salary range: $180,000 to $225,000 annually. Visa sponsorship is not available.
Location
Remote within the United States, with meaningful Eastern Time overlap and periodic travel required.
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