Head of Product Marketing
At a glance
Director-level Product Marketing role at Clera. Remote · full-time.
In listing Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Make complex product capabilities easier to understand through clear positioning and differentiated messaging
- Set content priorities and the editorial schedule, then shape the narrative and launch story for each product
- Write and edit material for web pages, email, social, presentations and sales conversations
- Turn executive thinking into posts, videos, panels and interviews, and oversee production when needed
- Use customer interviews, competitor activity and campaign results to sharpen sales stories and marketing messages
What you bring
- At least seven years in product marketing, communications or storytelling for complex products such as AI or legal technology
- Experience in legal work or marketing to legal buyers, with a grasp of how they assess and purchase solutions
- Strong writing and editorial judgment, with ownership of positioning, launches, customer research and sales enablement
- Experience guiding video and content production, presenting on camera and working with product, engineering, sales and customer teams
Who this fits
This founding director role suits someone ready to set product marketing direction while doing hands-on writing, customer research and content work. The role is remote within the United States and calls for substantial Eastern Time overlap plus periodic travel. Visa sponsorship is unavailable.
From the employer
About the Role
As the founding Head of Product Marketing, you will shape how an AI-powered legal technology company explains its products and value to the market. Reporting to the Head of GTM, you will partner with executive, product, engineering, sales, and customer teams to set strategy and guide execution.
What You'll Do
Develop positioning and messaging that makes complex technical capabilities clear and differentiated.
Own the editorial calendar and set the company's content priorities and narrative.
Plan product launches by defining the problem, audience, messaging, proof points, and story.
Write and edit content across the website, product pages, email, social, presentations, and sales materials.
Turn executive ideas into engaging posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Success to bring customer language and buying motivations into marketing.
Set video and content strategy, direct production, and present on camera when appropriate.
Create sales narratives that explain products at concise, detailed, and enterprise levels.
Track competitors and market developments, and use performance marketing results to refine messaging.
What We're Looking For
At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how legal professionals evaluate and buy solutions.
Strong writing and editorial judgment, plus experience owning positioning, messaging, product launches, customer research, and sales enablement.
Experience directing video and content production, presenting on camera, and working across product, engineering, sales, customer success, and external agencies.
Curiosity about AI architecture and legal workflows, and proficiency with modern AI tools.
Compensation & Benefits
Base salary: $180,000 to $225,000 annually. Visa sponsorship is not available.
Location
Remote within the United States, with meaningful Eastern Time overlap and periodic travel.
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