Business Development Representative
At a glance
Junior Sales Development role at classicfls. Guelph · full-time · no salary stated · we estimate CA$58,081–CA$80,000 across Canada.
classicfls has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Find prospects for fire alarm, sprinkler, suppression and related system inspections through outreach, visits and referrals
- Assess systems during site walkthroughs, then present inspection services to property managers and other decision-makers
- Build qualified opportunities and turn them into multi-year inspection agreements, proposals and signed contracts
- Coordinate contract scope and scheduling with technicians and branch teams, then hand new wins to operations
- Track competitor pricing and pipeline activity while working toward inspection revenue and margin goals
What you bring
- You have proven B2B sales or business development experience and can open accounts and win new business
- You can meet customers in the field, conduct site visits and build strong client relationships
- You can organize multiple opportunities and follow-ups, using CRM systems and Microsoft Office
Who this fits
This junior sales role suits a self-directed prospector who enjoys field meetings and building recurring client relationships. You’ll work from Guelph and develop business across Kitchener, Waterloo, Cambridge, Brantford and nearby markets. Fire protection experience is an advantage, not a requirement.
From the employer
Company Description
Thank you so much for considering our company in your career search! Classic Fire + Life Safety is a leader in the fire protection and life safety industry because of our talented, knowledgeable, and motivated staff. We know that it is our people who make the difference, and we are looking to grow our team of passionate professionals. Interested in joining us?
Our goal is to partner with our customers, to ensure their buildings, and the people in them are safe, from new building construction activities, modernization activities, and demand for system upgrades, through to preventative maintenance and service.
Why join the Classic team?
- CFLS is a caring company who values our staff.
- CFLS is local and is part of the community.
- CFLS is a full-service fire protection contractor.
- A great working environment with opportunities for career advancement.
- Comprehensive Group benefits.
- Car Allowance
- Educational assistance program.
- Employee referral bonus program.
- Social events: Building camaraderie and fostering a sense of community is essential.
Description
The Business Development Representative is responsible for generating new inspection growth and expanding the company’s recurring service portfolio. This role focuses on identifying new customers, securing multi-year inspection agreements, and building long-term client relationships that support branch revenue and profitability.
The position is suited for a sales professional who is comfortable prospecting through cold outreach, establishing new client relationships, and differentiating themselves in a competitive industry. Success in this role requires strong pipeline development, consistent prospect outreach, and the ability to convert new opportunities into recurring inspection agreements.
This role will be based in our Guelph location and will support business development efforts across Kitchener, Waterloo, Cambridge, Brantford, and surrounding markets, developing new client relationships and presence throughout the region.
Tasks & Responsibilities
New Business Development
- Identify and pursue new inspection opportunities across fire alarm, sprinkler, suppression, and related fire protection systems.
- Prospect for new business through outbound outreach, site visits, networking, referrals, and industry contacts.
- Build and maintain a strong pipeline of qualified inspection opportunities.
- Conduct site walkthroughs to assess system types and determine inspection requirements.
- Present inspection service offerings to Property and/or facilities managers, building operators, or other decision makers. Focus on securing multi-year inspection agreements that support recurring revenue growth.
- Target new clients across key industries including commercial, industrial, institutional, and property management portfolios.
Proposal Development & Contract Execution
- Prepare inspection proposals, quotes, and multi-year agreement options aligned with pricing strategy and margin requirements.
- Negotiate contract terms while maintaining minimum gross margin
- Secure signed agreements and ensure structured handoff to operations.
- Ensure compliance with internal pricing approvals and revenue governance standards.
Collaboration & Internal Coordination
- Partner with technicians, operations leaders, and service managers to validate scope, scheduling, and system requirements.
- Communicate new contract wins and workload forecasts to branch teams.
- Collaborate with service and project teams to drive bundled opportunities (monitoring, deficiency repairs, system upgrades).
- Actively participate in Inspection Development Initiative meetings, reporting cadence, strategy sessions, and performance reviews.
Market Intelligence & Strategic Positioning
- Monitor competitor activity, pricing trends, and regional market dynamics.
- Provide field intelligence to support pricing optimization and strategic planning.
- Identify emerging opportunities within vertical markets
Performance & Accountability
- Achieve annual inspection revenue targets and defined multi-year agreement goals.
- Maintain accurate pipeline management and activity tracking within CRM.
- Meet or exceed margin targets and comply with approval workflows.
- Contribute measurable impact to branch gross profit and overhead absorption.
Qualifications
- Proven experience in B2B sales or business development.
- Experience in the fire protection industry is considered a strong asset but not essential.
- Demonstrated ability to prospect for and secure new business.
- Comfortable conducting site visits and meeting customers in the field.
- Strong client communication and relationship management skills.
- Ability to identify opportunities and convert them into signed agreements.
- Experience working with property managers, facility owners, or operations team.
- Organized and able to manage multiple opportunities and follow-ups.
- Comfortable using CRM systems, Microsoft Office, and digital sales tools.
- Self-starter who works well independently while supporting team objectives.
Key Qualities for This Position
You are a true Hunter who enjoys opening new doors, building relationships, and converting opportunities into new business. You are comfortable working in the field, meeting customers, and developing long-term service relationships. You are motivated by results, disciplined in managing a sales pipeline, and focused on growing recurring service revenue.
We thank all applicants who apply, but only those candidates who meet the above qualifications will be contacted for an interview.
Salary placement within the stated range is determined by evaluating the candidate’s relevant experience, skills, and qualifications, along with internal equity and prevailing market conditions. These factors are applied consistently to support transparent and equitable compensation practices in Ontario.
No part of our hiring process uses AI or automated screening technology, all candidate reviews and applications are evaluated manually and hiring decisions are completed by human staff, to ensure a fair and transparent assessment.
Classic Fire + Life Safety is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We are also committed to meeting the needs of persons with disabilities in a timely manner and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act. If you have any accommodation needs or would like to provide us with your feedback, questions, or concerns, please contact our Human Resources department at aoda@classicfls.com