Social media & digital content, Sr Associate

Ciena Open · verified Aug 17, 2026

Baltimore Full-time Senior Social Media

Senior Social Media role at Ciena. Baltimore · full-time · $65,000–$100,000 base.

SalaryStated by Ciena

$65,000 – $100,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Write and refine posts for Ciena’s corporate blog and create organic social content
Plan editorial calendars and keep content production moving on schedule
Use SEO, AI search practices, and performance data to improve content visibility
Review engagement and search metrics to find ways to strengthen content
Build campaign, launch, and thought leadership content with marketing and regional teams

What you bring

Bachelor’s degree in marketing, communications, journalism, English, digital media, or a related area
At least two years in content marketing, digital marketing, communications, or a comparable field
Ability to explain technical topics through writing, editing, and proofreading
Experience producing content for blogs, websites, social platforms, and other digital channels
Knowledge of SEO basics plus experience with content systems, SEO tools, or web analytics platforms

Who this fits

You’ll suit this role if you can turn technical subjects into clear blog, website, and social content while using SEO and performance data to improve results. You’ll work with marketing partners, subject matter experts, and regional teams across a geographically dispersed organization. The role is full time in Baltimore and calls for independent project ownership, organization, and comfort managing several deadlines.

From the employer

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

This role helps elevate Ciena's thought leadership by creating and optimizing digital content across corporate social media channels and the company blog. As part of the Digital Channels & Search team, the position contributes to content development, SEO and AI discoverability initiatives, and integrated marketing campaigns that support global and regional priorities.

How you will make an impact:

Write and edit blog posts for the Ciena corporate blog.
Develop content for organic social media and other digital marketing assets.
Maintain editorial calendars and coordinate content production schedules.
Optimize content for SEO and AI-powered search using performance insights and established best practices.
Monitor content performance, search visibility, and engagement metrics to identify optimization opportunities.
Partner with marketing teams and subject matter experts to create customer-focused content supporting campaigns, product launches, and thought leadership initiatives.
Collaborate with regional teams to develop and localize content aligned with global campaigns and regional priorities.

The must haves:

Education: Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
Experience: 2+ years of experience in content marketing, digital marketing, communications, or a related field.
Ability to communicate technical concepts through writing, editing, and proofreading activities.
Experience creating content for blogs, websites, social media, and other digital marketing channels.
Application of SEO fundamentals and interest in AI-powered search and content optimization.
Utilization of content management systems, SEO tools, or web analytics platforms.

Nice to haves:

Ability to work within a geographically dispersed team across a multi-functional organization.
Initiative to advance projects with limited direction.
Strong work ethic and commitment to achieving goals and deadlines.
Strong organizational skills with the ability to manage multiple projects while maintaining attention to detail.
Ability to listen, learn, and positively accept feedback and mentoring.
Team-oriented approach with consistent positive engagement.

Pay Range:

USD 65,000 to 100,000

Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.

Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.

At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.