Social Media Strategy & Digital Content Manager
At a glance
Manager-level Social Media role at Hilltop Holdings. Dallas · full-time · no salary stated · we estimate $71,750–$111,000 across the United States.
Hilltop Holdings has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set social audiences, channels, themes and measures with marketing leaders, then keep the editorial calendar moving
- Build repeatable story formats and gather employee, customer, community and leadership perspectives across business lines
- Shoot, edit and caption short videos, bringing in production partners for larger creative work
- Run company social channels, respond to audiences, route sensitive issues and adapt posts for other channels
- Coordinate campaign content, local listings and review profiles, then track results and share recommendations
What you bring
- At least five years in social media or digital content, with ownership of strategy and measurable outcomes
- A marketing, communications, journalism or related degree, or equivalent experience
- Strong writing, editing and storytelling, backed by writing, social and video samples
- Practical video production and editing ability, plus working familiarity with generative AI and social analytics
Who this fits
This is an on-site manager role in Dallas for someone comfortable owning strategy while also producing and publishing content. You’ll travel regularly around local and Texas markets, sometimes at early or late hours or on weekends, and carry some video equipment. The work involves multiple internal partners, agency coordination and required Compliance review.
From the employer
HilltopHoldings is looking to hire a Social Media Strategy & Digital Content Manager. This position leads social media strategy and social-first content for Hilltop Holdings, PlainsCapital Bank and HilltopSecurities, turning business priorities and stories from across markets and lines of business into recurring series, employee voices, and platform-native video. It also extends social content to location listings and review profiles and supports agency campaigns, strengthening how Hilltop’s companies are found on social platforms, in search, and in AI-generated answers.
- Develops the social media content strategy with marketing leadership, defining audiences, platforms, content pillars, and KPIs; owns the editorial calendar
- Creates recurring content series and captures thought leadership, culture, community, employee, and customer stories, traveling within PlainsCapital and HilltopSecurities markets where appropriate
- Plans, shoots, edits, and captions short-form and platform-native video, coordinating design, photography, and production vendors for larger projects
- Publishes and manages Company social channels, engages with the community, escalates sensitive issues, and shares content for reuse on the website, email, and other channels
- Collaborates with the advertising agency and campaign team to align organic and paid social with broader campaigns, recommending content to boost, contributing stories, video, and social insights, and reporting on paid social performance
- Partners with the listings administrator to use location listings and review profiles as content channels, extending social content, posts, and Q&A to strengthen how Hilltop’s companies appear in local search and AI-generated answers
- Uses generative AI tools responsibly and shapes social content and profiles so search, and AI answer engines can find and cite Hilltop Holdings, PlainsCapital Bank, and HilltopSecurities accurately
- Applies campaign tagging, tracks KPIs across organic and paid social, listings, and reviews, and presents insights and recommendations, partners with analytics on attribution
- Trains employees on effective, compliant social media use and content sharing
- Manages content intake with business lines and routes all content through Compliance review, maintaining required disclosures and records
- Other duties and responsibilities as assigned
- Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience
- 5+ years of social media or digital content experience with demonstrated ownership of strategy and results
- Excellent writing, editing, and storytelling skills; portfolio of writing, social, and video samples required
- Hands-on video production and editing skills; Adobe Premiere Pro, After Effects, Photoshop, or Canva strongly preferred
- Familiarity with Adobe suite; experience with Adobe Express preferred
- Working knowledge of generative AI tools and how social content, listings, and reviews influence search and AI discovery
- Experience with social management and analytics tools, GA4, and UTM tagging; Meltwater strongly preferred
- Experience with project management tools such as Wrike preferred
- Experience managing editorial calendars, multiple stakeholders, and agency partners across concurrent projects
- Excellent communication skills and the ability to influence at all levels and represent the Company positively
- Ability to adapt to changing priorities and tight deadlines
- Proficiency in Microsoft Office
- Willingness to travel regularly within the local and Texas market footprint, including occasionally early mornings, evenings, or weekends, and to transport some video equipment
- Preferred: financial services or regulated-industry experience, advertising compliance familiarity, and listing management platform experience
The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required and may be changed at the discretion of the Company.
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